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~isPartOf:"European management journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Customer equity"
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Customer value
9
Kundenwert
9
Beziehungsmarketing
7
Relationship marketing
7
Betriebliche Wertschöpfung
3
Value creation
3
Customer integration
2
Deutschland
2
Germany
2
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Value co-creation
2
Advertising
1
Advertising effectiveness
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Bibliometrics
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Bibliometrie
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Brand image
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Brand value
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Business network
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Customer experience
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Customer profitability
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Customer satisfaction
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Customer service
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Customer services firm
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Customer servicing costs
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Customer-dominant logic
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Aufsatz in Zeitschrift
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Beeser, Anemone J.
1
Chipulu, Maxwell
1
Corsaro, Daniela
1
Echeveste, Márcia Elisa
1
Elsner, Ralf
1
Grinevich, Vadim
1
Haenlein, Michael
1
Heinonen, Kristina
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Kaplan, Andreas M.
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Lee, Hsin-Yun
1
Lemon, Katherine N.
1
Lukrafka, Tatiany Oleques
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Rothenberger, Sandra
1
Silva, Diego Souza
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Strandvik, Tore
1
Tackx, Koen
1
Terpstra, Maarten
1
Verbeeten, Frank H. M.
1
Verdin, Paul J.
1
Verhoef, Peter C.
1
Walsh, Gianfranco
1
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European management journal
Journal of business research : JBR
87
Industrial marketing management : the international journal for industrial and high-tech firms
85
Journal of retailing and consumer services
47
International journal of hospitality management
32
The service industries journal
28
Journal of marketing
27
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
The journal of services marketing
18
Journal of service research : JSR
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Journal of strategic marketing
16
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Harvard business review : HBR
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing analytics : JMA
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
International journal of services and operations management
9
Management decision : MD
9
The TQM journal : the international review of organizational improvement
9
Harvard-Business-Manager : das Wissen der Besten
8
Journal of business-to-business marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
How can value co-creation be integrated into a customer experience evaluation?
Lee, Hsin-Yun
;
Grinevich, Vadim
;
Chipulu, Maxwell
- In:
European management journal
41
(
2023
)
4
,
pp. 521-533
Persistent link: https://www.econbiz.de/10014437750
Saved in:
2
A geographic picture of Lean adoption in the public sector : cases, approaches, and a refreshed agenda
Lukrafka, Tatiany Oleques
;
Silva, Diego Souza
; …
- In:
European management journal
38
(
2020
)
3
,
pp. 506-517
Persistent link: https://www.econbiz.de/10012268732
Saved in:
3
Capturing the broader picture of value co-creation management
Corsaro, Daniela
- In:
European management journal
37
(
2019
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011996312
Saved in:
4
Reflections on customers' primary role in markets
Heinonen, Kristina
;
Strandvik, Tore
- In:
European management journal
36
(
2018
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011817035
Saved in:
5
Is advertising for losers? An empirical study from a value creation and value capturing perspective
Tackx, Koen
;
Rothenberger, Sandra
;
Verdin, Paul J.
- In:
European management journal
35
(
2017
)
3
,
pp. 327-335
Persistent link: https://www.econbiz.de/10011720558
Saved in:
6
Customer satisfaction : cost driver or value driver? ; empirical evidence from the financial services industry
Terpstra, Maarten
;
Verbeeten, Frank H. M.
- In:
European management journal
32
(
2014
)
3
,
pp. 499-508
Persistent link: https://www.econbiz.de/10010382589
Saved in:
7
Successful customer value management : key lessons and emerging trends
Verhoef, Peter C.
;
Lemon, Katherine N.
- In:
European management journal
31
(
2013
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009732796
Saved in:
8
Improving referral management by quantifying market mavens' word of mouth value
Walsh, Gianfranco
;
Elsner, Ralf
- In:
European management journal
30
(
2012
)
1
,
pp. 74-81
Persistent link: https://www.econbiz.de/10009490711
Saved in:
9
A model to determine customer lifetime value in a retail banking context
Haenlein, Michael
;
Kaplan, Andreas M.
;
Beeser, Anemone J.
- In:
European management journal
25
(
2007
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10003494558
Saved in:
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