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~isPartOf:"European research studies"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Markenimage"
~subject:"SME"
~type_genre:"Article in journal"
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Markenimage
SME
Consumer behaviour
2,254
Konsumentenverhalten
2,254
Corporate social responsibility
1,784
Corporate Social Responsibility
1,778
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1,602
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1,598
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1,076
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1,036
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932
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845
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708
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Diamantopoulos, Adamantios
12
Adomako, Samuel
8
Foroudi, Pantea
8
Hultman, Magnus
7
Kraus, Sascha
7
Valette-Florence, Pierre
7
Melewar, T. C.
6
Oghazi, Pejvak
6
Arslanagic-Kalajdzic, Maja
5
Eisingerich, Andreas B
5
Gupta, Suraksha
5
Iglesias, Oriol
5
Merchant, Altaf
5
Michel, Géraldine
5
Veloutsou, Cleopatra
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Amankwah-Amoah, Joseph
4
Bartikowski, Boris
4
Boso, Nathaniel
4
Christodoulides, George
4
Davvetas, Vasileios
4
Dennis, Charles
4
Dutta, Sujay
4
Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Ko, Eunju
4
Malik, Ashish
4
Markovic, Stefan
4
McDowell, William C.
4
Pantano, Eleonora
4
Sharma, Piyush
4
Singh, Jatinder Jit
4
Teng, Lefa
4
Voyer, Benjamin G.
4
Wincent, Joakim
4
Adeola, Ogechi
3
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European research studies
Journal of business ethics : JOBE
Journal of business research : JBR
Small business economics : an entrepreneurship journal
589
The journal of brand management : an international journal
344
International journal of entrepreneurship and small business
323
The journal of product & brand management
306
Journal of small business and enterprise development
275
Journal of retailing and consumer services
264
International small business journal : researching entrepreneurship
197
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
194
Cogent business & management
192
Industrial marketing management : the international journal for industrial and high-tech firms
148
Technological forecasting & social change : an international journal
147
Small business economics : an international journal
141
International business review : the official journal of the European International Business Academy
140
Psychology & marketing
137
International journal of business and globalisation : IJBG
131
Tourism management : research, policies, practice
127
European journal of marketing : EJM
124
Asia Pacific journal of marketing and logistics
123
International journal of globalisation and small business : IJGSB
119
International journal of hospitality management
118
International entrepreneurship and management journal
117
Journal of international entrepreneurship
108
International journal of innovation management
107
International marketing review
106
Marketing intelligence & planning
106
Technovation : the international journal of technological innovation, entrepreneurship and technology management
103
Journal of open innovation : technology, market, and complexity
102
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
102
Journal of travel and tourism marketing
101
International journal of management & enterprise development : IJMED
96
Journal of marketing communications
94
Journal of strategic marketing
93
International journal of technology management : IJTM
90
Journal of Asian finance, economics and business : JAFEB
90
Journal of small business strategy
90
Journal of banking & finance
89
Small enterprise research : SER ; the Journal of SEAANZ
88
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ECONIS (ZBW)
984
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1
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10
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984
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1
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
2
Adaptive distributed leadership and circular economy adoption by emerging SMEs
Soni, Vivek
;
Gnekpe, Christian
;
Roux, Mélanie
;
Anand, …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534256
Saved in:
3
Application of lean management tools in a circular economy model from the perspective of financial security of SMEs
Szczerbak, Monika
;
Ozieblo, Malgorzata
- In:
European research studies
26
(
2023
)
4
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014531854
Saved in:
4
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
5
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
6
The base-of- the-pyramid orientation and export performance of Vietnamese small and medium enterprises
Nguyen Phong Nguyen
;
Adomako, Samuel
;
Ahsan, Mujtaba
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468680
Saved in:
7
Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli
;
Colicev, Anatoli
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014293967
Saved in:
8
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
9
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
10
Bricolage as an effective tool for the survival of owner-managed SMEs during crises
Baier-Fuentes, Hugo
;
Andrade-Valbuena, Nelson A.
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014229552
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