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~isPartOf:"European research studies"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Markenführung"
~subject:"Werbewirkung"
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Markenführung
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Sales promotion
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Verkaufsförderung
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promotion
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sales promotions
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European research studies
The international review of retail, distribution and consumer research
Journal of business research : JBR
14
Journal of promotion management : JPM
12
Journal of promotion management : innovations in planning and applied research
10
Journal of retailing and consumer services
10
Journal of marketing research : JMR
7
Journal of retailing
7
International journal of economic issues : IJEI
5
Journal of marketing communications
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European journal of marketing : EJM
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Gabler Edition Wissenschaft
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International journal of electronic marketing and retailing : IJEMR
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Journal of advertising research
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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The journal of consumer marketing
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European journal of marketing
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Faculty & research / Insead : working paper series
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Global business review
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Information systems research : ISR
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International economics & finance journal : (IEFJ)
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International journal of retail & distribution management
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Inventi impact: retailing & consumer services
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Journal of Asian finance, economics and business : JAFEB
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of the Academy of Marketing Science
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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Reihe: Management-Know-how / M : praxisnah und aktuell
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Report / Marketing Science Institute
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The journal of applied business research
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UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
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A reader in marketing communications
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Acta Universitatis Danubius / Oeconomica
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ECONIS (ZBW)
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1
Promotion on the internet : the impact on the consumer and its effects : selected examples
Marciszewska, Barbara
;
Szydłowska, Wiktoria
- In:
European research studies
26
(
2023
)
3
,
pp. 690-703
Persistent link: https://www.econbiz.de/10014382111
Saved in:
2
Promotion in emerging markets
Akhmetshin, E. M.
;
Ilyasov, R. H.
;
Sverdlikova, E. A.
; …
- In:
European research studies
21
(
2018
)
2
,
pp. 652-665
Persistent link: https://www.econbiz.de/10012221777
Saved in:
3
How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Saved in:
4
Effects of
sales
promotion
type and promotion depth on consumer perceptions : the moderating role of retailer reputation
Pacheco, Barney G.
;
Rahman, Aadil
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 72-86
Persistent link: https://www.econbiz.de/10010502833
Saved in:
5
An empirical study of consumer behavior related to private labels and national brand promotions
Mauri, Chiara
;
Maira, Elisa
;
Turci, Lorenzo
- In:
The international review of retail, distribution and …
25
(
2015
)
4
,
pp. 333-361
Persistent link: https://www.econbiz.de/10011407085
Saved in:
6
Push-based brand awareness : the role of product availability and in-store merchandising
Kucuk, S. Umit
- In:
The international review of retail, distribution and …
21
(
2011
)
3
,
pp. 201-213
Persistent link: https://www.econbiz.de/10009260854
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