TICHINDELEAN, Mihai - In: Expert Journal of Marketing 1 (2013) 1, pp. 38-49
marketing theory. In the first part of the paper, the authors review the marketing literature regarding the concept of customer …The purpose of the paper is to define and measure the customer engagement as a forming element of the relationship … model) specific for the customer acquisition phase are theoretically detailed. The second part of the paper is an …