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~isPartOf:"Expert Journal of Marketing"
~isPartOf:"Working Paper"
~subject:"Blue Air"
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Blue Air
customer loyalty
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customer satisfaction
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consumer behavior
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decision making process
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multiple linear regression
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social media
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Air Europa
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Attitude
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Austrian Airlines
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Globalisierung
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Hedonic Value
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Internationales Management
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A Comparative Facebook Content Analysis between Romanian and Western European Airline Carriers
AVRAM, Bogdan
- In:
Expert Journal of Marketing
2
(
2014
)
1
,
pp. 28-36
analyses the content (number
of
fans, posts, number
of
likes, the dynamics
of
comments, response rate) on the Facebook pages
of
…
Persistent link: https://www.econbiz.de/10011193726
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