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~isPartOf:"Expert journal of marketing"
~isPartOf:"Revista BCV"
~isPartOf:"Serie desarrollo productivo"
~isPartOf:"Working Papers in Economics"
~isPartOf:"Working paper"
~person:"Gao, Xue"
~person:"Yao, Richard"
~subject:"Online-Marketing"
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The digital sales transformation featured by precise retail
marketing
strategy
Zhu, Guoan
;
Gao, Xue
- In:
Expert journal of marketing
7
(
2019
)
1
,
pp. 72-76
Persistent link: https://www.econbiz.de/10012217302
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