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~isPartOf:"Fachbuchreihe für Studium, Fortbildung, Praxis"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Emotion"
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Fachbuchreihe für Studium, Fortbildung, Praxis
International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
4
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Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
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Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
2
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
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