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~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Marketing"
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Marketing
Marketing management
271
Marketingmanagement
271
Business-to-business marketing
84
B-to-B-Marketing
83
Lieferantenmanagement
65
Supplier relationship management
65
Beziehungsmarketing
48
Relationship marketing
48
Innovation
44
Firm performance
43
Unternehmenserfolg
42
Strategic management
29
Strategisches Management
29
Consumer behaviour
24
Konsumentenverhalten
24
Market orientation
23
Innovation management
22
Innovationsmanagement
22
Resource-based view
21
Ressourcenorientierter Ansatz
21
New product development
20
Produktentwicklung
20
Dynamic capabilities
18
Dynamische Kompetenzen
18
Internet marketing
18
Online-Marketing
18
USA
16
United States
16
Brand management
15
Markenführung
15
Theory
15
Customer value
14
KMU
14
Kundenwert
14
SME
14
Selling
14
Social Web
14
Social web
14
Theorie
14
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English
53
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Di Benedetto, C. Anthony
4
Lindgreen, Adam
4
Akter, Shahriar
3
Sarin, Shikhar
3
Agnihotri, Raj
2
Geersbro, Jens
2
Hani, Umme
2
Hossain, Md Afnan
2
Kindström, Daniel
2
Malek, Stacey L.
2
Möller, K. E. Kristian
2
Ottosson, Mikael
2
Ritter, Thomas
2
Schweitzer, Fiona Maria
2
Ali, Sadaqat
1
Ali, Shabahat
1
Andersen, Poul Houman
1
Arnold, Todd J.
1
Avgerinos, Emmanouil
1
Azimont, Frank
1
Babu, Mujahid Mohiuddin
1
Bandara, Ruwan
1
Bao, Yongchuan
1
Benson-Rea, Maureen
1
Bhatia, Manjot Singh
1
Cadogan, John W.
1
Cao, Guangming
1
Carlborg, Per
1
Chen, Yen Chun
1
Chow, T. Edwin
1
Corsaro, Daniela
1
Coviello, Nicole
1
Day, George S.
1
Dewsnap, Belinda
1
Diaz Ruiz, Carlos A.
1
Dibb, Sally
1
Doganova, Liliana
1
Dowling, Michael
1
Duan, Yanqing
1
Dwivedi, Yogesh Kumar
1
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Faculty & research / Insead : working paper series
Industrial marketing management : the international journal for industrial and high-tech firms
SpringerLink / Bücher
70
Journal of business research : JBR
55
Lehrbuch
34
Europäische Hochschulschriften / 5
29
European journal of marketing : EJM
22
Journal of marketing management : MM
21
Springer eBook Collection
21
Gabler Edition Wissenschaft
20
Journal of marketing
18
Journal of Islamic marketing : JIMA
16
Journal of business-to-business marketing
16
Journal of strategic marketing
16
Marketing intelligence & planning
16
The journal of business & industrial marketing
16
Springer eBook Collection / Business and Economics
15
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of the Academy of Marketing Science
13
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Schriften zu Marketing und Management
10
Hamburger Schriften zur Marketingforschung
9
Journal of marketing communications
9
Journal of research in marketing and entrepreneurship
9
Meffert-Marketing-Edition
9
OECD Health Statistics
9
Cogent business & management
8
Journal of Islamic marketing
8
Journal of macromarketing
8
Neue betriebswirtschaftliche Forschung : Nbf
8
Springer eBook Collection / Business and Management
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
European research studies
7
Gabler-Edition Wissenschaft
7
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ECONIS (ZBW)
53
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1
NFT marketplace design and market intelligence
Kireyev, Pavel
-
2022
Persistent link: https://www.econbiz.de/10012799277
Saved in:
2
Unleashing the power of artificial intelligence for climate action in industrial markets
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hani, Umme
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 92-113
Persistent link: https://www.econbiz.de/10014531654
Saved in:
3
Marketing capabilities, market ambidexterity and product innovation outcomes : a yin-yang of inside-out and outside-in
Ali, Shabahat
;
Tian, Hongyun
;
Wu, Weiwei
;
Ali, Sadaqat
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 27-43
Persistent link: https://www.econbiz.de/10014531684
Saved in:
4
The effect of market orientation and technology orientation on industry 4.0 technologies and market performance : role of innovation capability
Gangwani, Kishore Kumar
;
Bhatia, Manjot Singh
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 231-241
Persistent link: https://www.econbiz.de/10014531702
Saved in:
5
Extending the conversation on market driving : an introduction to the special issue
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. A1-A4
Persistent link: https://www.econbiz.de/10014454669
Saved in:
6
Achieving market performance via industry 4.0 enabled dynamic marketing capability, sustainable human resource management, and circular product design
Nayal, Kirti
;
Raut, Rakesh Dulichand
;
Mangla, Sachin Kumar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 86-98
Persistent link: https://www.econbiz.de/10014454805
Saved in:
7
Exploring the future of market driving : a dialogue with marketing thought leaders
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 277-294
Persistent link: https://www.econbiz.de/10014433605
Saved in:
8
Accelerating growth with strategic innovation : putting market driving into context
Day, George S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
Saved in:
9
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
10
Applying multi-stage marketing in industrial markets : exploratory insights on its successful implementation, management and adaptation in dynamic markets
Wengler, Stefan
;
Kolk, Michael
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 205-222
Persistent link: https://www.econbiz.de/10014227553
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