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~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"International journal of innovation and technology management"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~type_genre:"Article in journal"
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Search: subject:"Produktprogramm"
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Fertigungsprogramm
13
Master production schedule
13
Product design
5
Produktgestaltung
5
Consumer behaviour
4
Konsumentenverhalten
4
Preismanagement
4
Pricing strategy
4
product line design
4
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Price discrimination
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Theorie
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Theory
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price discrimination
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Flexibilität
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Projektmanagement
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Präferenztheorie
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Theory of preferences
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case study
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marketing/operations interface
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pricing
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Agency theory
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Asymmetric information
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Automobilzulieferindustrie
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Automotive industry
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Liu, Yunchuan
2
Chhajed, Dilip
1
Cui, Tony Haitao
1
Dukes, Anthony
1
Guo, Liang
1
Harland, Peter E.
1
Hu, Ming
1
Huang, Xiao
1
Joshi, Yogesh V.
1
Kim, Kilsun
1
Li, Xi
1
Moreno, Antonio
1
Orhun, A. Yeşim
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Padmanabhan, Jaykumar
1
Raghunath, S.
1
Reibstein, David J.
1
Shi, Mengze
1
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1
Terwiesch, Christian
1
Xu, Zibin
1
Yoeruer, Haluk
1
Yörür, Haluk
1
Zhang, Dan
1
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1
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Faculty & research / Insead : working paper series
International journal of innovation and technology management
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of production research
29
International journal of production economics
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
European journal of operational research : EJOR
11
IEEE transactions on engineering management : EM
11
International journal of product development : IJPD
7
International journal of technology management : IJTM
6
Betriebswirtschaftliche Forschung und Praxis : BFuP
5
International journal of automotive technology and management : IJATM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
4
Journal of marketing research : JMR
4
Omega : the international journal of management science
4
Strategic management journal
4
Technological forecasting & social change : an international journal
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
The journal of industrial economics
4
Electronic markets : EM ; the international journal of electronic commerce and business media
3
International journal of industrial organization
3
Journal of the Academy of Marketing Science
3
Manufacturing & service operations management : M & SOM
3
Quantitative marketing and economics : QME
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Technology analysis & strategic management
3
The American economic review
3
Zeitschrift für wirtschaftlichen Fabrikbetrieb : ZWF ; Organ des VDI-Kompetenzfeldes Informationstechnik (VDI-KfIT)
3
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
2
American economic journal : a journal of the American Economic Association
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems research : ISR
2
International journal of product lifecycle management : IJPLM
2
Journal of business economics : JBE
2
Journal of business research : JBR
2
Journal of industrial engineering and management : JIEM
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ECONIS (ZBW)
13
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1
Service product design and consumer refund policies
Huang, Xiao
;
Zhang, Dan
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 366-381
Persistent link: https://www.econbiz.de/10012212452
Saved in:
2
The relationship between architectural modularity and platform scale up performance : the moderating effects of strategic flexibility and technology turbulence
Padmanabhan, Jaykumar
;
Raghunath, S.
- In:
International journal of innovation and technology …
17
(
2020
)
7
,
pp. 2050056-1-2050056-25
Persistent link: https://www.econbiz.de/10012544227
Saved in:
3
Product line design under preference uncertainty using aggregate consumer data
Xu, Zibin
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 669-689
Persistent link: https://www.econbiz.de/10012059812
Saved in:
4
The role of platform architecture characteristics in flexible decision-making
Yoeruer, Haluk
- In:
International journal of innovation and technology …
16
(
2019
)
8
,
pp. 1950061-1-1950061-28
Persistent link: https://www.econbiz.de/10012173939
Saved in:
5
The effects of product line breadth : evidence from the automotive industry
Moreno, Antonio
;
Terwiesch, Christian
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011672603
Saved in:
6
Turf wars : product line strategies in competitive markets
Joshi, Yogesh V.
;
Reibstein, David J.
;
Zhang, Z. John
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011437698
Saved in:
7
Managing price promotions within a product line
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
Saved in:
8
Decision in product platform development projects
Harland, Peter E.
;
Yörür, Haluk
- In:
International journal of innovation and technology …
12
(
2015
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10010532976
Saved in:
9
Product and pricing decisions in crowdfunding
Hu, Ming
;
Li, Xi
;
Shi, Mengze
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 331-345
Persistent link: https://www.econbiz.de/10011291350
Saved in:
10
Can commonality relieve cannibalization in product line design?
Kim, Kilsun
;
Chhajed, Dilip
;
Liu, Yunchuan
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 510-521
Persistent link: https://www.econbiz.de/10009759879
Saved in:
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