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~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Sensory marketing : research on the sensuality of products"
~person:"Chattopadhyay, Amitava"
~person:"Smith, N. Craig"
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Chattopadhyay, Amitava
Smith, N. Craig
Sosa, Manuel
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Faculty & research / Insead : working paper series
Sensory marketing : research on the sensuality of products
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Marketing strategy and corporate social responsibility
López-Rodríguez, Sofía
;
Smith, N. Craig
-
2019
Persistent link: https://www.econbiz.de/10012160781
Saved in:
2
Differences and similarities in hue preferences between Chinese and Caucasians
Chattopadhyay, Amitava
;
Gorn, Gerald J.
;
Darke, Peter
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 219-239)
.
2010
Persistent link: https://www.econbiz.de/10003933291
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3
Promoting creative new
product
design
: the influence of intrinsic motivation, extrinsic rewards, and visualization
Moreau, Page
;
Dahl, Darren W.
;
Chattopadhyay, Amitava
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001633437
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