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~isPartOf:"Faculty & research / Insead : working paper series"
~subject:"Markenführung"
~subject:"Online-Marketing"
~type_genre:"Arbeitspapier"
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Search: subject_exact:"Internet-Werbung"
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Markenführung
Online-Marketing
Internet marketing
5
2007-2010
2
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Faculty & research / Insead : working paper series
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
11
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Working paper / National Bureau of Economic Research, Inc.
11
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Cowles Foundation discussion paper
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Stanford University Graduate School of Business research paper
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Institute for Prospective Technological Studies digital economy working paper
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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ERIM report series research in management
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OECD digital economy papers
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ECONIS (ZBW)
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Measuring consumer visual interest using millions of text and image search
Bellet, Clement
;
Borah, Abhishek
;
Dubois, David
-
2023
Persistent link: https://www.econbiz.de/10013548992
Saved in:
2
David vs. Goliath in the digital age : the effect of network structure and content on the adoption of cultural products
Song, Seo Yeon
;
Gargiulo, Martin
-
2019
Persistent link: https://www.econbiz.de/10012157532
Saved in:
3
Determinants of mobile advertising effectiveness : a field experiment
Bart, Yakov
;
Sárváry, Miklós
;
Stephen, Andrew T.
-
2012
Persistent link: https://www.econbiz.de/10009622518
Saved in:
4
Content contributor management and network effects in a UGC environment
Zhang, Kaifu
;
Evgeniou, Theodoros
;
Padmanabhan, V. T.
; …
-
2011
Persistent link: https://www.econbiz.de/10008808103
Saved in:
5
A field study of the determinants of mobile advertising effectivenss
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
-
2012
-
Rev. vers. of 2012/38/MKT
Persistent link: https://www.econbiz.de/10009625575
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