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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Gabler-Edition Wissenschaft / Business-to-Business-Marketing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~type_genre:"Fallstudie"
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Field guide to case study research in business-to-business marketing and purchasing
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
Harvard-Business-Manager : das Wissen der Besten
Industrial marketing management : the international journal for industrial and high-tech firms
9
The journal of business & industrial marketing
7
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
3
Enterprise & society : the international journal of business history
2
Gabler Research
2
Harvard business review : HBR
2
Marketing von Solutions : innovative Ansätze und Best Practices
2
Psychology & marketing
2
Research
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
AMS - advanced marketing series
1
Academy of Management journal : AMJ
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business relationship management and marketing
1
Case studies in Asian management
1
Contemporary issues in social media marketing
1
Context and semantics for knowledge management : technologies for personal productivity
1
Customer-centric marketing strategies : tools for building organizational performance
1
Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
ERIM report series research in management
1
Economies et sociétés ; 45,4
1
Entwicklungen des Investitionsgütermarketing
1
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
European journal of marketing : EJM
1
Event-Marketing : Trends und Entwicklungen
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Gabler Research / Business-to-Business-Marketing
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
Global business and organizational excellence : a review of research & best practices
1
Information - Organisation - Produktion
1
Innovation through knowledge transfer 2012
1
Innovatives Markenmanagement
1
International journal of business and emerging markets : IJBEM
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ECONIS (ZBW)
15
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Veränderung von unten
Fuhrmann, Michael
;
Raith, Jürgen
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
3
,
pp. 64-71
Persistent link: https://www.econbiz.de/10011535166
Saved in:
2
Aus zwei mach eins?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
4
,
pp. 74-80
Persistent link: https://www.econbiz.de/10010512481
Saved in:
3
Deal-making negotiations by governments and major product suppliers : a case study of the US Department of Defense and Airbus versus Boeing
Kleinaltenkamp, Michael
;
Behrens, Ronny
;
Reh, Stefanie
- In:
Field guide to case study research in …
,
(pp. 1-11)
.
2014
Persistent link: https://www.econbiz.de/10011413639
Saved in:
4
The parable of a little research : making money from an internet trading portal
Marshall, Roger
;
Peng, Poh Tze
- In:
Field guide to case study research in …
,
(pp. 13-37)
.
2014
Persistent link: https://www.econbiz.de/10011413666
Saved in:
5
Building relationships for survival : coping media industry dynamics
Mejtoft, Thomas
- In:
Field guide to case study research in …
,
(pp. 39-59)
.
2014
Persistent link: https://www.econbiz.de/10011413702
Saved in:
6
Using discourse analysis in case study research in business-to-business contexts
Ellis, Nick
;
Rod, Michel
- In:
Field guide to case study research in …
,
(pp. 77-99)
.
2014
Persistent link: https://www.econbiz.de/10011413774
Saved in:
7
B2B interactions at trade fairs and relationship quality : a conceptual approach
Sarmento, Maria
;
Simões, Cláudia
;
Farhangmehr, Minoo
- In:
Field guide to case study research in …
,
(pp. 167-189)
.
2014
Persistent link: https://www.econbiz.de/10011413789
Saved in:
8
New B2B methods, techniques and technologies for capturing insights of major account managers : developing B2B communities for energy supply
Sood, Suresh C.
;
Pattinson, Hugh M.
- In:
Field guide to case study research in …
,
(pp. 227-253)
.
2014
Persistent link: https://www.econbiz.de/10011413821
Saved in:
9
Factors driving manufacturing flexibility : the Taiwanese case
Lai, Wenhsiang
;
Marshall, Roger
- In:
Field guide to case study research in …
,
(pp. 255-270)
.
2014
Persistent link: https://www.econbiz.de/10011413835
Saved in:
10
Using case-based research for agent-based modelling
Purchase, Sharon
;
Denize, Sara
;
Olaru, Doina
- In:
Field guide to case study research in …
,
(pp. 271-288)
.
2014
Persistent link: https://www.econbiz.de/10011413838
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