//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of strategic marketing"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
39
Business-to-business marketing
39
Lieferantenmanagement
9
Marketing management
9
Marketingmanagement
9
Supplier relationship management
9
Brand management
5
Deutschland
5
Germany
5
Markenführung
5
USA
5
United States
5
Erfolgsfaktor
4
Market segmentation
4
Marktsegmentierung
4
Salespeople
4
Selling
4
Success factor
4
Verkauf
4
Verkaufspersonal
4
Beziehungsmarketing
3
Competitive strategy
3
KMU
3
Relationship marketing
3
SME
3
Wettbewerbsstrategie
3
market orientation
3
Außendienst
2
Bundling strategy
2
Business network
2
Business start-up
2
Consultancy services
2
Field sales force
2
Firm performance
2
India
2
Indien
2
Key account management
2
Key-Account-Management
2
Leistungsbündel
2
Narrative Methode
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
39
Type of publication (narrower categories)
All
Article in journal
30
Aufsatz in Zeitschrift
30
Case study
14
Fallstudie
14
Aufsatz im Buch
9
Book section
9
Interview
1
more ...
less ...
Language
All
English
21
German
18
Author
All
Adamson, Brent
3
Dixon, Matthew
2
Kleinaltenkamp, Michael
2
Marshall, Roger
2
Steenburgh, Thomas J.
2
Toman, Nicholas
2
Weinstein, Art
2
Ahearne, Michael
1
Anderson, James C.
1
Anees-ur-Rehman, Muhammad
1
Avery, Jill
1
Behrens, Ronny
1
Ben Youssef, Kamel
1
Bertini, Marco
1
Bird, Anna
1
Braun, Gesine
1
Brotspies, Herbert
1
Burns, David J.
1
Cambra-Fierro, Jesús
1
Classen, Matthias
1
Denize, Sara
1
Ellis, Nick
1
Etzold, Veit
1
Fabel, Martin
1
Farhangmehr, Minoo
1
Fischer, Andreas
1
Fuhrmann, Michael
1
Giamanco, Barbara
1
Gounaris, Spiros
1
Gregoire, Kent
1
Hagen, Jan U.
1
Hewlin, Todd
1
Hofmaier, Richard
1
Homburg, Christian
1
Inyang, Aniefre Eddie
1
Jaramillo, Fernando
1
Johnston, Wesley James
1
Kermisch, Ron
1
Kitchen, Philip J.
1
Lai, Wenhsiang
1
more ...
less ...
Published in...
All
Field guide to case study research in business-to-business marketing and purchasing
Harvard-Business-Manager : das Wissen der Besten
Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
601
The journal of business & industrial marketing
235
Journal of business-to-business marketing
128
Journal of business research : JBR
96
SpringerLink / Bücher
88
Handbook of business-to-business marketing
35
Springer eBook Collection
34
Journal of marketing
32
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Europäische Hochschulschriften / 5
14
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
39
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Salesperson implementation of sales strategy and its impact on sales performance
Inyang, Aniefre Eddie
;
Jaramillo, Fernando
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 601-619
Persistent link: https://www.econbiz.de/10012313926
Saved in:
2
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
3
The internal competitor : buyer motives and marketing strategies
Mols, Niels Peter
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 405-416
Persistent link: https://www.econbiz.de/10012202760
Saved in:
4
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
5
The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
Ben Youssef, Kamel
;
Leicht, Thomas
;
Pellicelli, Michela
; …
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 723-739
Persistent link: https://www.econbiz.de/10011978586
Saved in:
6
Falsche Anreize
Kermisch, Ron
;
Burns, David J.
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
11
,
pp. 46-51
Persistent link: https://www.econbiz.de/10011957039
Saved in:
7
Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
8
Veränderung von unten
Fuhrmann, Michael
;
Raith, Jürgen
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
3
,
pp. 64-71
Persistent link: https://www.econbiz.de/10011535166
Saved in:
9
The influence of customer loyalty on small island economies : an empirical and exploratory study
Ozuem, Wilson
;
Thomas, Tara
;
Lancaster, Geoffrey
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 447-469
Persistent link: https://www.econbiz.de/10011571006
Saved in:
10
Konsens ist Trumpf
Schmidt, Karl
;
Adamson, Brent
;
Bird, Anna
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
9
,
pp. 65-73
Persistent link: https://www.econbiz.de/10011534981
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->