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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~subject:"Leistungsbündel"
~type_genre:"Aufsatz in Zeitschrift"
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Leistungsbündel
B-to-B-Marketing
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Business-to-business marketing
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5
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Salespeople
3
Verkaufspersonal
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Marketingmanagement
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Selling
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Bertini, Marco
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Dixon, Matthew
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Tavassoli, Nader T.
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Field guide to case study research in business-to-business marketing and purchasing
Harvard-Business-Manager : das Wissen der Besten
Industrial marketing management : the international journal for industrial and high-tech firms
24
The journal of business & industrial marketing
5
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
Journal of business-to-business marketing
3
Harvard business review : HBR
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International journal of business environment : IJBE
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Journal of business research : JBR
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Journal of marketing
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Journal of service management
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Journal of service research
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Journal of the Academy of Marketing Science
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Computers & operations research : and their applications to problems of world concern ; an international journal
1
Die Betriebswirtschaft : DBW
1
Electronic markets : the international journal on networked business
1
European journal of marketing
1
International journal of project management : the journal of The International Project Management Association
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
International journal of technology management : IJTM
1
Journal of business market management : JBM
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Journal of revenue and pricing management
1
Journal of service research : JSR
1
Psychology & marketing
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Aus zwei mach eins?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
4
,
pp. 74-80
Persistent link: https://www.econbiz.de/10010512481
Saved in:
2
Lösungen verkaufen war gestern
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
9
,
pp. 22-33
Persistent link: https://www.econbiz.de/10009581525
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