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~isPartOf:"Flagship marketing : concepts and places"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
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Markenartikel
Marketingmanagement
Luxury goods
19
Luxusgüter
19
Consumer behaviour
17
Konsumentenverhalten
17
Advertising effects
11
Brand management
11
Markenführung
11
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Flagship marketing : concepts and places
International journal of advertising : the review of marketing communications
Journal of business research : JBR
48
The journal of brand management : an international journal
36
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
The journal of product & brand management
17
Journal of retailing and consumer services
16
Journal of fashion marketing and management
15
Journal of global fashion marketing : JGfM
11
SpringerLink / Bücher
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
6
Psychology & marketing
6
Developing successful global strategies for marketing luxury brands
5
Global marketing strategies for the promotion of luxury goods
5
International journal of hospitality management
5
International journal of wine business research : IJWBR
5
International marketing review
5
Marketing : ZFP ; journal of research and management
5
Asia Pacific journal of marketing and logistics
4
European journal of marketing
4
International journal of consumer studies
4
Journal of international consumer marketing
4
The IUP journal of brand management : IJBRM
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
International journal of business and globalisation : IJBG
3
International journal of contemporary hospitality management
3
International journal of retail & distribution management
3
Journal of consumer marketing
3
Journal of marketing communications
3
Journal of revenue and pricing management
3
Journal of strategic marketing
3
Luxury marketing : a challenge for theory and practice
3
Premier reference source
3
Springer eBook Collection
3
Springer eBook Collection / Business and Management
3
Strategic change
3
The journal of consumer marketing
3
Young consumers : insight and ideas for responsible marketers
3
AMS review : official publication of the Academy of Marketing Science
2
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
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ECONIS (ZBW)
9
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1
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9
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Date (oldest first)
1
Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin
;
Cao, Yue
;
Lu, Bo
;
Yu, Yunzhijun
;
Liu, Honglei
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
Saved in:
2
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
3
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
4
Luxury brand advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
Saved in:
5
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
6
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
7
Brand name and ethnicity of endorser in luxury goods : does a glocalization strategy work in China?
Kim, Sojung
;
Luk, Ka Yi
;
Xia, Binfang
;
Xu, Nan
;
Yin, Xinzhu
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 824-842
Persistent link: https://www.econbiz.de/10012260278
Saved in:
8
Is the effect of luxury advertising on consumer evaluations of fashion brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
9
The flagship store : the luxury fashion retailing perspective
Moore, Christopher M.
;
Doherty, Anne Marie
- In:
Flagship marketing : concepts and places
,
(pp. 63-73)
.
2008
Persistent link: https://www.econbiz.de/10003827356
Saved in:
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