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~isPartOf:"Forschung und Praxis an der FHWien der WKW"
~isPartOf:"Strategic marketing cases in emerging markets"
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Television usage
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Forschung und Praxis an der FHWien der WKW
Strategic marketing cases in emerging markets
Journal of advertising research
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Doppelklick statt Doppelherz - Medien für die Zielgruppe 50plus
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Der öffentliche (Mehr-)Wert von Medien : Public Value aus Publikumssicht
Gonser, Nicole
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011806119
Saved in:
2
To switch or not to switch - Madhu's dilemma
Mishra, Shashi Shekhar
;
Pathak, Arijit
- In:
Strategic marketing cases in emerging markets
,
(pp. 61-78)
.
2017
Persistent link: https://www.econbiz.de/10011667538
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