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~isPartOf:"Foundations and trends in marketing : FTMKT"
~person:"Gupta, Suraksha"
~person:"Park, C. Whan"
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Gupta, Suraksha
Park, C. Whan
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Foundations and trends in marketing : FTMKT
Journal of business research : JBR
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of world business : JWB
3
Qualitative market research : an international journal
3
Brand management ; Vol. 3
2
Handbook of brand relationships
2
Journal of marketing
2
Review of marketing research
2
The Routledge companion to contemporary brand management
2
Thunderbird international business review
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 1
1
Brands and brand management : contemporary research perspectives
1
Building corporate identity, image and reputation in the digital era
1
Consumer-brand relationships : theory and practice
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
Handbook on brand and experience management
1
International studies of management and organization
1
Journal of marketing research : JMR
1
Measuring and managing brands
1
Review of Marketing Research
1
Review of Marketing Research Ser
1
Routledge studies in marketing
1
Technological forecasting & social change : an international journal
1
The journal of business & industrial marketing
1
Working paper / Indian Institute of Management, Ahmedabad
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Brand attachment : constructs, consequences, and causes
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
-
2006
Persistent link: https://www.econbiz.de/10003639028
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