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~isPartOf:"Freiberger Forschungshefte / D"
~isPartOf:"Journal of advertising research"
~subject:"Measurement"
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Measuring the strength of color brand-name links : the comparative efficacy of measurement approaches
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 313-319
Persistent link: https://www.econbiz.de/10010419816
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