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~isPartOf:"GITAM journal of management : a quarterly publication of GITAM Institute of Management"
~isPartOf:"Journal of advertising research"
~subject:"Advertising effects"
~subject:"Australia"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Advertising effects
Australia
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
Journal of advertising research
International journal of electronic commerce : IJEC
5
Journal of retailing and consumer services
5
International journal of advertising : the quarterly review of marketing communications
4
The journal of brand management : an international journal
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Electronic markets : the international journal on networked business
1
International journal of economics and business research : IJEBR
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Journal of business economics and management
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Journal of business research : JBR
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Journal of economic psychology : research in economic psychology and behavioral economics
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Nonprofit and voluntary sector quarterly
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ECONIS (ZBW)
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A study on advertising effectiveness between traditional advertisements and interactive advertisements in Central India
Kumar, Ravi
- In:
GITAM journal of management : a quarterly publication …
17
(
2019
)
1
,
pp. 148-164
Persistent link: https://www.econbiz.de/10012139308
Saved in:
2
A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
Saved in:
3
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
4
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
5
Measuring consumer interactivity in response to campaigns coupling mobile and television media
Davis, Robert
;
Sajtos, Laszlo
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 375-391
Persistent link: https://www.econbiz.de/10003768838
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