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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Marketingmanagement"
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Marketingmanagement
Theory
703
Theorie
702
Deutschland
516
Germany
501
Beziehungsmarketing
176
Relationship marketing
176
Strategisches Management
165
Consumer behaviour
162
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162
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144
Brand management
139
Markenführung
139
Unternehmen
119
Erfolgsfaktor
104
Strategic management
103
Wettbewerbsstrategie
99
Lieferantenmanagement
98
Supplier relationship management
98
Innovationsmanagement
97
Competitive strategy
93
Success factor
93
Innovation management
92
Management
87
Markenimage
83
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82
Controlling
79
Schätzung
78
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77
Marketing
70
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67
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64
USA
60
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59
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59
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58
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58
Risikomanagement
57
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56
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Dekimpe, Marnik G.
3
Lehmann, Donald R.
3
Stremersch, Stefan
3
Droge, Cornelia
2
Kayande, Ujwal
2
Kiendl, Stephanie C.
2
Klante, Oliver
2
Morgan, Neil A.
2
Pauwels, Koen
2
Rieker, Stephen A.
2
Roberts, John H.
2
Schaller, Christian
2
Schneider, Nadine C.
2
Schumacher, Pascal
2
Soberman, David A.
2
Tuli, Kapil
2
Verhoef, Peter C.
2
Wei, Yinghong
2
Yildirim, Gokhan
2
Agarwal, Amit
1
Ahlert, Dieter
1
Aholt, Andreas
1
Akdeniz, M. Billur
1
Arunachalam S
1
Atuahene-Gima, Kwaku
1
Bacher, Matthias
1
Bacher, Matthias Richard
1
Backhaus, Klaus
1
Baldauf, Artur
1
Banerjee, Sumitro
1
Becker, Jan-Michael
1
Benkenstein, Martin
1
Bergmann, Holger
1
Beuningen, Jacqueline van
1
Bharadwaj, Neeraj
1
Bhattacharya, Abhi
1
Bielert, Wilhelm
1
Bijmolt, Tammo H. A.
1
Blinda, Lars
1
Bode, Ben
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Akademische Marketinggesellschaft
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Akademische Marketinggesellschaft e.V
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Gabler Edition Wissenschaft
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
SpringerLink / Bücher
193
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
120
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
100
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Springer eBook Collection / Business and Economics
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
146
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1
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1
Navigating the Double-Edged Sword : executive hubris and its impact on customer acquisition and retention
Gu, Flora Fang
;
Leung, Fine F.
;
Wang, Danny T.
;
Tang, Yi
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 362-382
Persistent link: https://www.econbiz.de/10015057466
Saved in:
2
Customer success
management
, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
3
Customer-based execution strategy in a global digital economy
Petersen, J. Andrew
;
Paulich, Brianna JeeWon
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
Saved in:
4
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
5
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
6
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
7
Strategic orientation and firm risk
Bhattacharya, Abhi
;
Misra, Shekhar
;
Sardashti, Hanieh
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 509-527
Persistent link: https://www.econbiz.de/10012152460
Saved in:
8
Opening the OTC drug market : the effect of deregulation on retail pharmacy's performance
Jo, Wooyong
;
Nam, Hyoryung
;
Choi, Jeonghye
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 847-866
Persistent link: https://www.econbiz.de/10013399635
Saved in:
9
Introduction: special section on Contemporary marketing strategy research
Rubera, Gaia
;
Tuli, Kapil
;
Wuyts, Stefan
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 171-173
Persistent link: https://www.econbiz.de/10015057431
Saved in:
10
Service with a smiley face : emojional contagion in digitally mediated relationships
Smith, Leah Warfield
;
Rose, Randall L.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 301-319
Persistent link: https://www.econbiz.de/10012288670
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