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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of advertising research"
~person:"Hu, Ye"
~person:"Levine, Brian"
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ECONIS (ZBW)
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Leveraging synergy and emotion in a multi-platform world : a neuroscience-informed model of engagement
Steele, Audrey
;
Jacobs, Devra
;
Siefert, Caleb
;
Rule, Randall
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 417-430
Persistent link: https://www.econbiz.de/10010245518
Saved in:
2
Winning the Super "buzz" Bowl : how biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Siefert, Caleb J.
;
Kothuri, Ravi
;
Jacobs, Devra B.
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10003900820
Saved in:
3
An update of real-world TV advertising tests
Hu, Ye
;
Lodish, Leonard M.
;
Krieger, Abba M.
;
Hayati, Babak
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 201-206
Persistent link: https://www.econbiz.de/10003860572
Saved in:
4
An analysis of real world TV advertising tests : a 15-year update
Hu, Ye
;
Lodish, Leonard M.
;
Krieger, Abba M.
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 341-353
Persistent link: https://www.econbiz.de/10003611067
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