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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Braun, Michael"
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Internet marketing
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Online-Marketing
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Consumer behaviour
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Großbritannien
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Braun, Michael
Chintagunta, Pradeep K.
12
Hauser, John R.
11
Huber, Frank
10
Schweidel, David A.
9
Tucker, Catherine
9
Bradlow, Eric T.
8
Srinivasan, Kannan
8
Mela, Carl F.
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Jerath, Kinshuk
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Liberali, Guilherme
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Iglesias, Oriol
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Katona, Zsolt
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Lans, Ralf van der
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Liu, Yunchuan
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Manchanda, Puneet
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Matthes, Isabel
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Gabler Edition Wissenschaft
Journal of business ethics : JOBE
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Marketing Science
3
Journal of marketing research : JMR
1
MIT sloan management review
1
Marketing letters : a journal of research in marketing
1
SMU Cox School of Business Research Paper
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Schriftenreihe Strategisches Management
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ECONIS (ZBW)
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Online display advertising : modeling the effects of multiple creatives and individual impression histories
Braun, Michael
;
Moe, Wendy W.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 753-767
Persistent link: https://www.econbiz.de/10010199751
Saved in:
2
Website morphing
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 202-223
Persistent link: https://www.econbiz.de/10003843212
Saved in:
3
Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 225
Persistent link: https://www.econbiz.de/10003843218
Saved in:
4
Discussion of "Website morphing"
Varian, Hal R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 224
Persistent link: https://www.econbiz.de/10003843223
Saved in:
5
Discussion of the article "Website morphing"
Gelman, Andrew
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 226
Persistent link: https://www.econbiz.de/10003843224
Saved in:
6
Response to comments on "Website morphing"
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 227-228
Persistent link: https://www.econbiz.de/10003843230
Saved in:
7
Modeling customer lifetimes with multiple causes of churn
Braun, Michael
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 881-902
Persistent link: https://www.econbiz.de/10009384007
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