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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Chen, Yuxin"
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Advertising
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Arzneimittel
1
Arzneimittelmarkt
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Brand management
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Cause-Related Marketing
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Cause-related marketing
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China
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Competition
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Consumer behaviour
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Chen, Yuxin
Chintagunta, Pradeep K.
12
Hauser, John R.
11
Huber, Frank
10
Schweidel, David A.
9
Tucker, Catherine
9
Bradlow, Eric T.
8
Srinivasan, Kannan
8
Braun, Michael
7
Mela, Carl F.
7
Fader, Peter
6
Goldfarb, Avi
6
Jerath, Kinshuk
6
Liberali, Guilherme
6
Luo, Xueming
6
Urban, Glen L.
6
Bauer, Hans H.
5
Chan, Tat
5
Desai, Preyas S.
5
Guo, Liang
5
Kumar, V.
5
Sayedi, Amin
5
Yang, Sha
5
Danaher, Peter J.
4
Dukes, Anthony
4
Fossen, Beth L.
4
Godes, David
4
Homburg, Christian
4
Iglesias, Oriol
4
Joshi, Yogesh V.
4
Katona, Zsolt
4
Lans, Ralf van der
4
Liu, Gordon
4
Liu, Yunchuan
4
Manchanda, Puneet
4
Matthes, Isabel
4
Nair, Harikesh
4
Netzer, Oded
4
Rao, Ram C.
4
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Gabler Edition Wissenschaft
Journal of business ethics : JOBE
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
3
Marketing Science
2
IESE Research Papers
1
Journal of Cultural Economics
1
Journal of electronic commerce research : JECR
1
Management Science
1
Marketing letters : a journal of research in marketing
1
NBER Working Paper
1
NBER working paper series
1
Working paper / National Bureau of Economic Research, Inc.
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Yale School of Management Working Papers
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ECONIS (ZBW)
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1
Do "little emperors" get more than "little empresses"? : boy-girl gender discrimination as evidenced by consumption behavior of Chinese households
Chen, Lin
;
Chen, Yuxin
;
Chiang, Jeongwen
;
Zhang, Yufei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1123-1146
Persistent link: https://www.econbiz.de/10012796460
Saved in:
2
A theory of combative advertising
Chen, Yuxin
;
Joshi, Yogesh V.
;
Raju, Jagmohan Singh
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003858464
Saved in:
3
Untangling searchable and experiential quality responses to counterfeits
Qian, Yi
;
Gong, Qiang
;
Chen, Yuxin
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 522-538
Persistent link: https://www.econbiz.de/10011313065
Saved in:
4
Offering pharmaceutical samples : the role of physician learning and patient payment ability
Bala, Ram
;
Bhardwaj, Pradeep
;
Chen, Yuxin
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 522-527
Persistent link: https://www.econbiz.de/10009759875
Saved in:
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