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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Goldfarb, Avi"
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Goldfarb, Avi
Chintagunta, Pradeep K.
12
Hauser, John R.
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9
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Gabler Edition Wissenschaft
Journal of business ethics : JOBE
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
MIT Sloan Research Paper
2
Marketing letters : a journal of research in marketing
2
NBER working paper series
2
Review of industrial organization : RIO
2
Artificial intelligence in marketing
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California management review
1
Discussion papers / CEPR
1
Economics of innovation and new technology
1
Handbook of the economics of marketing : Volume 1
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Handbook of the economics of marketing ; Volume 1
1
Information systems research : ISR
1
Journal of competition law & economics
1
Journal of economics & management strategy : JEMS
1
Journal of marketing
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Marketing Science
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NBER Working Paper
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NET Institute Working Paper
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Rotman School of Management Working Paper
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Simon Business School working paper
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ECONIS (ZBW)
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Implications of "online display advertising : targeting and obtrusiveness"
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 413-415
Persistent link: https://www.econbiz.de/10009160804
Saved in:
2
Discussion of "online display advertising : targeting and obtrusiveness" by Avi Goldfarb and Catherine Tucker
Matwyshyn, Andrea M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 409-412
Persistent link: https://www.econbiz.de/10009160811
Saved in:
3
When is less more, and how much more? : thoughts on the psychological and economic implications of online targeting and obtrusiveness
Lodish, Leonard M.
;
Reed II, Americus
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 405-408
Persistent link: https://www.econbiz.de/10009160814
Saved in:
4
Online display advertising : targeting and obtrusiveness
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 389-404
Persistent link: https://www.econbiz.de/10009160816
Saved in:
5
Measuring and understanding brand value in a dynamic model of brand management
Borkovsky, Ron N.
;
Goldfarb, Avi
;
Haviv, Avery M.
; …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 471-499
Persistent link: https://www.econbiz.de/10011744809
Saved in:
6
Estimating the value of brand alliances in professional team sports
Yang, Yupin
;
Shi, Mengze
;
Goldfarb, Avi
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1095-1111
Persistent link: https://www.econbiz.de/10003909211
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