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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~type_genre:"Collection of articles of several authors"
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Marketing
7
Marketingmanagement
6
Marketing management
5
Theorie
4
Theory
4
Deutschland
3
Germany
3
Beziehungsmarketing
2
Brand management
2
Customer integration
2
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2
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2
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2
Markenführung
2
Markenpolitik
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Relationship marketing
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Collection of articles of several authors
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619
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619
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398
Thesis
368
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96
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German
8
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Ahlert, Dieter
1
Backhaus, Klaus
1
Balmer, John M. T.
1
Baumgarth, Carsten
1
Fam, Kim Shyan
1
Gelbrich, Katja
1
Gemünden, Hans Georg
1
Högl, Martin
1
Kirchgeorg, Manfred
1
Klante, Oliver
1
Kutschker, Michael
1
Michelson, Martin
1
Riekert, Wolf-Fritz
1
Schmid, Stefan
1
Souren, Rainer
1
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1
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Akademische Marketinggesellschaft
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Gabler Edition Wissenschaft
Journal of business ethics : JOBE
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Premier reference source
76
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
53
Journal of business research : JBR
41
Legends in marketing
40
Erfurter Hefte zum angewandten Marketing
35
Industrial marketing management : the international journal for industrial and high-tech firms
33
Research
33
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
32
SAGE library in marketing
31
Journal of marketing management : MM
24
The journal of brand management : an international journal
22
Zeszyty naukowe
20
Edward Elgar E-Book Archive
19
The journal of business & industrial marketing
19
International marketing review
16
Advances in international marketing
15
European journal of marketing : EJM
15
International journal of technology marketing : IJTMkt
13
Journal of the Academy of Marketing Science
13
Marketingforschung aktuell
13
Wissenschaft & Praxis
13
Critical explorations
12
Europäische Kulturen in der Wirtschaftskommunikation
12
Psychology & marketing
12
Schriften zu Tourismus und Freizeit
12
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
12
Marketing intelligence & planning
11
Acta Universitatis Lodziensis / Folia oeconomica
10
Developments in marketing science: proceedings of the Academy of Marketing Science
10
International journal of internet marketing and advertising : IJIMA
10
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
10
Proceedings series / American Marketing Association
10
Elgar original reference
9
Forum Dienstleistungsmanagement
9
Journal of strategic marketing
9
Sage library in marketing
9
Advances in business marketing and purchasing
8
Gabler-Lehrbuch
8
International journal of sport management and marketing : IJSMM
8
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ECONIS (ZBW)
13
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1
Special issue : Emergence and impact of user-generated content
2012
Persistent link: https://www.econbiz.de/10009562978
Saved in:
2
Symposium: Ethical corporate
marketing
Balmer, John M. T.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009297367
Saved in:
3
Special issue: Confucian/chopsticks
marketing
Fam, Kim Shyan
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003958846
Saved in:
4
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability
Marketing
; Festschrift für Prof. Dr. Manfred...
Klante, Oliver
(
ed.
);
Kirchgeorg, Manfred
(
honouree
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003739742
Saved in:
5
Special section:
Marketing
science in emerging markets
In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 473-554
Persistent link: https://www.econbiz.de/10011313071
Saved in:
6
Kompetenztransfer im Investitionsgütermarketing
Strothmann, Karl-Heinz
(
ed.
); …
-
1997
Persistent link: https://www.econbiz.de/10000634063
Saved in:
7
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
Ahlert, Dieter
(
ed.
)
-
2007
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003480573
Saved in:
8
Theory and practice in
marketing
conference special section
In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-93
Persistent link: https://www.econbiz.de/10010337984
Saved in:
9
Management von Teams : theoretische Konzepte und empirische Befunde
Högl, Martin
(
ed.
);
Gemünden, Hans Georg
(
contributor
)
-
2005
-
3., vollst. überarb. und erg. Aufl.
Persistent link: https://www.econbiz.de/10002678245
Saved in:
10
Management der Internationalisierung : Michael Kutschker zum 65. Geburtstag
Schmid, Stefan
(
ed.
);
Kutschker, Michael
(
honouree
); …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003804046
Saved in:
1
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