//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Theorie
341
Theory
341
Consumer behaviour
263
Konsumentenverhalten
263
Deutschland
221
Germany
216
Beziehungsmarketing
199
Relationship marketing
199
Marketingmanagement
155
Marketing management
153
Lieferantenmanagement
129
Supplier relationship management
129
Online-Marketing
122
Internet marketing
120
Marketing
118
Advertising effects
100
Werbewirkung
100
Brand management
95
Markenführung
95
USA
86
United States
86
Corporate Social Responsibility
80
Corporate social responsibility
80
Distribution channel
79
Vertriebsweg
79
Market research
74
Marktforschung
74
Werbung
74
Advertising
73
Business ethics
68
Unternehmensethik
68
Viral marketing
56
Virales Marketing
56
Game theory
55
Spieltheorie
55
Markenimage
52
Brand image
51
Preismanagement
51
Pricing strategy
51
Einzelhandel
50
more ...
less ...
Online availability
All
Undetermined
271
Free
1
Type of publication
All
Article
615
Book / Working Paper
438
Type of publication (narrower categories)
All
Article in journal
619
Aufsatz in Zeitschrift
619
Hochschulschrift
398
Thesis
368
Bibliografie enthalten
96
Bibliography included
96
Case study
27
Fallstudie
27
Collection of articles of several authors
13
Sammelwerk
13
Aufsatzsammlung
10
Systematic review
6
Übersichtsarbeit
6
Festschrift
5
Conference paper
4
Graue Literatur
4
Konferenzbeitrag
4
Non-commercial literature
4
Konferenzschrift
3
Lehrbuch
3
Textbook
3
Bibliografie
1
Company information
1
Conference proceedings
1
Firmeninformation
1
more ...
less ...
Language
All
English
641
German
416
Author
All
Chintagunta, Pradeep K.
12
Hauser, John R.
11
Huber, Frank
10
Schweidel, David A.
9
Tucker, Catherine
9
Bradlow, Eric T.
8
Srinivasan, Kannan
8
Braun, Michael
7
Mela, Carl F.
7
Fader, Peter
6
Goldfarb, Avi
6
Jerath, Kinshuk
6
Liberali, Guilherme
6
Luo, Xueming
6
Urban, Glen L.
6
Bauer, Hans H.
5
Chan, Tat
5
Desai, Preyas S.
5
Guo, Liang
5
Kumar, V.
5
Sayedi, Amin
5
Yang, Sha
5
Chen, Yuxin
4
Danaher, Peter J.
4
Dukes, Anthony
4
Fossen, Beth L.
4
Godes, David
4
Homburg, Christian
4
Iglesias, Oriol
4
Joshi, Yogesh V.
4
Katona, Zsolt
4
Lans, Ralf van der
4
Liu, Gordon
4
Liu, Yunchuan
4
Manchanda, Puneet
4
Matthes, Isabel
4
Nair, Harikesh
4
Netzer, Oded
4
Rao, Ram C.
4
Rutz, Oliver J.
4
more ...
less ...
Institution
All
Deutschland / Bundeswehr / Universität Hamburg
2
Akademische Marketinggesellschaft
1
Akademische Marketinggesellschaft e.V
1
Helmut-Schmidt-Universität
1
Springer Fachmedien Wiesbaden
1
Published in...
All
Gabler Edition Wissenschaft
Journal of business ethics : JOBE
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,342
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,592
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
627
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
European journal of marketing : EJM
533
Journal of marketing management : MM
526
International journal of production research
525
Springer eBook Collection
516
Journal of marketing
514
Journal of travel and tourism marketing
496
Management science : journal of the Institute for Operations Research and the Management Sciences
491
Journal of strategic marketing
479
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
The journal of product & brand management
444
Psychology & marketing
438
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
363
Asia Pacific journal of marketing and logistics
357
Journal of advertising research
344
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Journal of hospitality marketing & management
283
Cogent business & management
275
Management Science
274
more ...
less ...
Source
All
ECONIS (ZBW)
1,053
Showing
21
-
30
of
1,053
Sort
Relevance
Date (newest first)
Date (oldest first)
21
Reexamining corporate social responsibility and shareholder value : the inverted-U-shaped relationship and the moderation of
marketing
capability
Wenbin, Sun
;
Yao, Shanji
;
Govind, Rahul
- In:
Journal of business ethics : JOBE
160
(
2019
)
4
,
pp. 1001-1017
Persistent link: https://www.econbiz.de/10012145426
Saved in:
22
Sponsorship disclosure and consumer deception : experimental evidence from native advertising in mobile search
Sahni, Navdeep S.
;
Nair, Harikesh
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 5-32
Persistent link: https://www.econbiz.de/10012183068
Saved in:
23
Consumer privacy choice in online advertising : who opts out and at what cost to industry?
Johnson, Garrett A.
;
Shriver, Scott K.
;
Du, Shaoyin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10012183069
Saved in:
24
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
25
The air war vs. the ground game : an analysis of multichannel
marketing
in U.S. presidential elections
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
Saved in:
26
Two-sided price discrimination by media platforms
Lin, Song
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 317-338
Persistent link: https://www.econbiz.de/10012212448
Saved in:
27
Ethical environment in the online communities by information credibility : a social media perspective
Hajli, Nick
- In:
Journal of business ethics : JOBE
149
(
2018
)
4
,
pp. 799-810
Persistent link: https://www.econbiz.de/10011867287
Saved in:
28
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
29
CSR and customer value co-creation behavior : the moderation mechanisms of servant leadership and relationship
marketing
orientation
Luu Trong Tuan
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 379-398
Persistent link: https://www.econbiz.de/10011998563
Saved in:
30
The ethics of gamification in a
marketing
context
Thorpe, Andrea Stevenson
;
Roper, Stephen
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 597-609
Persistent link: https://www.econbiz.de/10011998629
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->