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~isPartOf:"Journal of marketing"
~subject:"Brand management"
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Gabler Edition Wissenschaft
Journal of marketing
European journal of marketing
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China-focused cases : selected winners of the CEIBS global case contest
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
2
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
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