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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of marketing education : JME"
~subject:"Marketingtheorie"
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Search: subject:"Betriebswirtschaftslehre"
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Marketingtheorie
Betriebswirtschaftsstudium
153
Graduate business education
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Students
74
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74
Marketing
53
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learning approaches and issues
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Abernethy, Avery M.
1
Aggarwal, Praveeen
1
Bacon, Donald R.
1
Basil, Debra Z.
1
Basil, Michael D.
1
Borin, Norm
1
Boyd, Thomas
1
Conley, Theresa
1
Corrigan, Hope Bober
1
Diamond, Nina
1
Iqbal, Zafar
1
Johnson, Carol
1
Johnson, Richard D.
1
Koernig, Stephen K.
1
Lancellotti, Matthew P.
1
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1
Mari, Carlo
1
Metcalf, Lynn E.
1
Munson, J. Michael
1
O'Brien, Connie L.
1
Padgett, Daniel
1
Paladino, Angelina
1
Paul, Pallab
1
Petkus, Ed
1
Saber, Jane Lee
1
Tietje, Brian C.
1
Treleaven, Lesley
1
Van Doren, Doris
1
Voola, Ranjit
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Gabler Edition Wissenschaft
Journal of marketing education : JME
Journal of historical research in marketing
4
SAGE library in marketing
4
Australasian marketing journal
2
European journal of marketing : EJM
2
Grundwissen der Ă–konomik : Betriebswirtschaftslehre
2
Journal of business economics : JBE
2
Marktorientierte UnternehmensfĂĽhrung : Grundkonzepte, Anwendungen und Lehre ; Festschrift fĂĽr Hermann Freter zum 60. Geburtstag
2
Physica-Lehrbuch
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Springer-Lehrbuch
2
Thexis / Fachbericht fĂĽr Marketing
2
UTB fĂĽr Wissenschaft / Uni-TaschenbĂĽcher
2
Akron business and economic review
1
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
1
Berichte aus der Betriebswirtschaft
1
Betriebswirtschaftliche Schriften : BWS
1
Case studies as a teaching tool in management education
1
DIRK-Forschungsreihe
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
Die Betriebswirtschaftslehre im Spannungsfeld zwischen Generalisierung und Spezialisierung : Edmund Heinen zum 70. Geburtstag
1
Dogmengeschichte und Methodologie der Wirtschaftswissenschaften
1
Dogmengeschichte und Methodologie der Wirtschaftswissenschaften : DuM
1
Dokumentationen / Wissenschaftliche Gesellschaft fĂĽr Marketing und UnternehmensfĂĽhrung e.V.
1
Empirische Mastertechniken : eine anwendungsorientierte EinfĂĽhrung fĂĽr die Marketing- und Managementforschung
1
Hamburger Schriften zur Marketingforschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovationen fĂĽr das IndustriegĂĽtermarketing : Festschrift fĂĽr Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of nonprofit & public sector marketing
1
Journal of service management
1
Journal of social marketing : JSOCM
1
Journal of teaching in international business
1
Journal of the Academy of Marketing Science
1
Kohlhammer Edition Marketing
1
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ECONIS (ZBW)
14
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1
A decade of scholarship in marketing education
Abernethy, Avery M.
;
Padgett, Daniel
- In:
Journal of marketing education : JME
33
(
2011
)
3
,
pp. 326-336
Persistent link: https://www.econbiz.de/10010217780
Saved in:
2
Incorporating transformative consumer research into the consumer behavior course experience
Petkus, Ed
- In:
Journal of marketing education : JME
32
(
2010
)
3
,
pp. 292-299
Persistent link: https://www.econbiz.de/10008757999
Saved in:
3
Creating an interactive and responsive teaching environment to inspire learning
Paladino, Angelina
- In:
Journal of marketing education : JME
30
(
2008
)
3
,
pp. 185-188
Persistent link: https://www.econbiz.de/10003782973
Saved in:
4
Designing a marketing course with field site visits
Van Doren, Doris
;
Corrigan, Hope Bober
- In:
Journal of marketing education : JME
30
(
2008
)
3
,
pp. 189-206
Persistent link: https://www.econbiz.de/10003782978
Saved in:
5
Don't throw out the baby with the bathwater : verbal repetition, mnemonics, and active learning
Saber, Jane Lee
;
Johnson, Richard D.
- In:
Journal of marketing education : JME
30
(
2008
)
3
,
pp. 207-216
Persistent link: https://www.econbiz.de/10003782980
Saved in:
6
Improving writing through the marketing curriculum : a longitudinal study
Bacon, Donald R.
;
Paul, Pallab
;
Johnson, Carol
;
Conley, …
- In:
Journal of marketing education : JME
30
(
2008
)
3
,
pp. 217-225
Persistent link: https://www.econbiz.de/10003782983
Saved in:
7
Exploring cramming : student behaviors, beliefs, and learning retention in the principles of marketing course
MacIntyre, Shelby H.
;
Munson, J. Michael
- In:
Journal of marketing education : JME
30
(
2008
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10003782986
Saved in:
8
The effects of team personality awareness exercises on team satisfaction and performance : the context of marketing course projects
Lancellotti, Matthew P.
;
Boyd, Thomas
- In:
Journal of marketing education : JME
30
(
2008
)
3
,
pp. 244-254
Persistent link: https://www.econbiz.de/10003782990
Saved in:
9
Social loafing on group projects : structural antecedents and effect on student satisfaction
Aggarwal, Praveeen
;
O'Brien, Connie L.
- In:
Journal of marketing education : JME
30
(
2008
)
3
,
pp. 255-264
Persistent link: https://www.econbiz.de/10003782992
Saved in:
10
Doctoral education and transformative consumer research
Mari, Carlo
- In:
Journal of marketing education : JME
30
(
2008
)
1
,
pp. 5-11
Persistent link: https://www.econbiz.de/10003706389
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