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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"NBER working paper series"
~person:"Corner, Gabrielle"
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Corner, Gabrielle
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Gabler Edition Wissenschaft
Journal of promotion management : innovations in planning and applied research
NBER working paper series
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Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
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