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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~subject:"Kundenzufriedenheit"
~subject:"Theory"
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Search: subject:"Kundentreue"
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Kundenzufriedenheit
Theory
Beziehungsmarketing
8
Relationship marketing
8
Consumer behaviour
7
Konsumentenverhalten
7
Customer retention
5
Kundenbindung
5
Brand image
4
Brand management
4
Kundentreue
4
Markenführung
4
Markenimage
4
Theorie
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Verbraucherverhalten
4
Customer satisfaction
3
Deutschland
3
Germany
3
customer loyalty
3
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2
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Crisis management
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Handelsmarke
2
Krisenmanagement
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Markenartikel
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Massenmedien
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Negativität
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customer retention
2
Absatz
1
Bank
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Weißgerber, Anja
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Datta, Biplab
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Debnath, Rajarshi
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Fallu, Jean-Mathieu
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Faryabi, Mohammad
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Mukhopadhyay, Susmita
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Ricard, Line
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Schmitt, Sonja
1
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Gabler Edition Wissenschaft
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Journal of retailing and consumer services
17
Journal of business research : JBR
7
The journal of services marketing
5
The service industries journal
5
International journal of contemporary hospitality management
4
International journal of hospitality management
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
Innovatives Markenmanagement
3
Journal of marketing analytics : JMA
3
Springer Gabler Research
3
SpringerLink / Bücher
3
Australasian marketing journal
2
Bangladesh journal of political economy
2
Cogent business & management
2
European journal of marketing : EJM
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Handbook of research on retailer-consumer relationship development
2
Information systems and e-business management : ISeB
2
International journal of business excellence
2
International journal of business information systems : IJBIS
2
International journal of management and economics
2
International journal of management concepts and philosophy : IJMCP
2
International journal of services and operations management : IJSOM
2
Journal for global business advancement : JGBA
2
Journal of African business
2
Journal of business economics and management
2
Journal of contemporary management : JMC
2
Journal of hospitality marketing & management
2
Journal of marketing theory and practice
2
Journal of service management
2
Journal of strategic marketing
2
Nomos eLibrary / Wirtschaft
2
Reihe Dienstleistungsmanagement | Dienstleistungsmarketing
2
Schriften zu Marketing und Management
2
Services marketing quarterly
2
The TQM journal : the international review of organizational improvement
2
The journal of applied business research
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ECONIS (ZBW)
7
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1
Role of customer retention equity in creating and developing brand value
Chahal, Hardeep
;
Bala, Renu
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
2
,
pp. 119-142
Persistent link: https://www.econbiz.de/10011820571
Saved in:
2
OCL : online customer loyalty in the service industries : scale development and validation
Toufaily, Elissar
;
Fallu, Jean-Mathieu
;
Ricard, Line
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 269-298
Persistent link: https://www.econbiz.de/10011633641
Saved in:
3
Customer relationship management theory and research in the new millennium : directions for future research
Debnath, Rajarshi
;
Datta, Biplab
;
Mukhopadhyay, Susmita
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 299-325
Persistent link: https://www.econbiz.de/10011633650
Saved in:
4
The relationship continuity model and customer loyalty in the banking industry : a case study of the maskan bank of Iran
Faryabi, Mohammad
;
Sadeghzadeh, Kousar
;
Zakeri, Abdolnaser
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10011289287
Saved in:
5
Konsumentenverhalten in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515496
Saved in:
6
Konsumentenverhalten in ereignisinduzierten Markenkrisen : der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003420222
Saved in:
7
Die Existenz des hybriden Käufers : verhaltenstheoretische Analyse und empirische Untersuchung der Preisbereitschaft von Konsumenten
Schmitt, Sonja
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002956498
Saved in:
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