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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
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B-to-B-Marketing
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Business-to-business marketing
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10
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Gabler Edition Wissenschaft
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Industrial marketing management : the international journal for industrial and high-tech firms
602
The journal of business & industrial marketing
235
Journal of business-to-business marketing
128
Journal of business research : JBR
96
SpringerLink / Bücher
88
Handbook of business-to-business marketing
35
Springer eBook Collection
34
Journal of marketing
32
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
32
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1
What really leads to partner relationship management? : a review of literature
Agarwal, Anuja
;
Singh, Deepali
;
Agariya, Arun Kumar
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
4
,
pp. 245-285
Persistent link: https://www.econbiz.de/10011820608
Saved in:
2
A relationship governance perspective of organizational buyers' supplier choice decisions
Gao, Tao
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
4
,
pp. 328-342
Persistent link: https://www.econbiz.de/10011820619
Saved in:
3
Loyalty in the business-to-business service context : a literature review and proposed framework
Bardauskaite, Indre
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
1
,
pp. 28-69
Persistent link: https://www.econbiz.de/10010357246
Saved in:
4
Customer entertainment in relationship marketing : a literature review and directions for future research
Oakley, Jared
;
Bush, Alan J.
- In:
Journal of relationship marketing : innovations & …
11
(
2012
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10009549374
Saved in:
5
The role of justice in determining relationship quality
Ting, Shueh-chin
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
2
,
pp. 57-75
Persistent link: https://www.econbiz.de/10009248159
Saved in:
6
Effects of social bonding in business-to-business relationships
Schakett, Tammy
;
Flaschner, Alan
;
Gao, Tao Tony
; …
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
4
,
pp. 264-280
Persistent link: https://www.econbiz.de/10009492515
Saved in:
7
The trusted advisor in inter-firm interpersonal relationships
Neu, Wayne A.
;
Gonzalez, Gabriel R.
;
Pass, Michael W.
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
4
,
pp. 238-263
Persistent link: https://www.econbiz.de/10009492517
Saved in:
8
What do you expect? : the effect of psychological contracts on affective commitment in industrial marketing relationships
Lövblad, Mikael
;
Bantekas, Apostolos
- In:
Journal of relationship marketing : innovations & …
9
(
2010
)
3
,
pp. 161-178
Persistent link: https://www.econbiz.de/10008778747
Saved in:
9
The influence of spirituality on buyer perception within business-to-business marketing relationships : a cross-cultural exploration and comparison
Standifer, Rhetta L.
;
Evans, Kenneth R.
;
Dong, Beibei
- In:
Journal of relationship marketing : innovations & …
9
(
2010
)
3
,
pp. 132-160
Persistent link: https://www.econbiz.de/10008778751
Saved in:
10
Organizational drivers of relationship trust : an investigation of service exporters
Lu, Vinh Nhat
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
4
,
pp. 330-355
Persistent link: https://www.econbiz.de/10003940838
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