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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Beziehungsmarketing"
~subject:"customer loyalty"
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Beziehungsmarketing
customer loyalty
Consumer behaviour
7
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7
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6
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5
Kundenbindung
5
Brand management
4
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Gabler Edition Wissenschaft
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
20
Journal of business research : JBR
12
SpringerLink / Bücher
9
How to succeed in the digital age : strategies from 17 top managers
6
The service industries journal
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Cogent business & management
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International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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The journal of services marketing
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Edward Elgar E-Book Archive
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Applied Marketing Science / Angewandte Marketingforschung
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Asian finance, economics and business : JAFEB
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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European journal of marketing
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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Forschungsgruppe Konsum und Verhalten
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International business review : the official journal of the European International Business Academy
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ECONIS (ZBW)
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1
The trajectory of customer loyalty : an empirical test of Dick and Basu’s loyalty framework
Ngobo, Paul Valentin
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 229-250
Persistent link: https://www.econbiz.de/10011658076
Saved in:
2
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
3
Building, measuring, and profiting from customer loyalty
Watson, George F., IV.
;
Beck, Joshua T.
;
Henderson, Conor M.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
Saved in:
4
Beziehungen zwischen Konsumenten und Marken : eine empirische Untersuchung von Markenbeziehungen
Lorenz, Bettina
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003775334
Saved in:
5
Konsumentenverhalten in ereignisinduzierten Markenkrisen : der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003420222
Saved in:
6
Konsumentenverhalten in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515496
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