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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Marketing intelligence & planning"
~subject:"Lieferantenmanagement"
~subject:"Marketingmanagement"
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Lieferantenmanagement
Marketingmanagement
Beziehungsmarketing
199
Relationship marketing
199
Consumer behaviour
75
Konsumentenverhalten
75
Theorie
72
Theory
72
Deutschland
67
Germany
67
Kundenmanagement
36
Brand management
32
Markenführung
32
Dienstleistungsqualität
30
Service quality
30
Customer satisfaction
26
Kundenzufriedenheit
26
Supplier relationship management
26
Kundenorientierung
24
Brand image
22
Markenimage
22
Brand
21
Markenartikel
21
Social Web
19
Social web
19
Customer value
18
Kundenwert
18
Marketing
18
Marketing management
18
Customer integration
17
Internet marketing
17
Kundenbindung
17
Kundenintegration
17
Online-Marketing
17
Einzelhandel
16
Retail trade
16
Estimation
15
Schätzung
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E-commerce
13
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German
26
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Georg, Björn
2
Schaller, Christian
2
Schneider, Nadine C.
2
Bang, Nguyen
1
Bidmon, Sonja
1
Brem, Alexander
1
Brost, Heike
1
Bäuerle, Thomas
1
Casidy, Riza
1
Cawsey, Timothy
1
Chang, Kirk
1
Claro, Danny Pimentel
1
Coates, Nigel
1
Dahmen, Patrick
1
Driesener, Carl Barrie
1
Droll, Mathias
1
Enke, Margit
1
Eren, P. Erhan
1
Firdaus, Abdullah
1
Gaur, Sanjaya Singh
1
Gemünden, Hans Georg
1
Habibi, Fatemeh
1
Helm, Sabrina
1
Herold, Lothar
1
Horn, Christian Franz
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Hänninen, Nora
1
Högl, Martin
1
Ivens, Björn
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Jost, Arnim
1
Kanyan, Agnes
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Karjalouto, Heikki
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1
Kocyigit, Altan
1
Koshy, Abraham
1
Kraus, Florian
1
Kreuzer-Burger, Elke
1
Kühne, Bettina
1
Künzel, Hansjörg
1
Li, Ning
1
Maplestone, Vanya Louise
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Gabler Edition Wissenschaft
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
237
The journal of business & industrial marketing
120
Journal of business research : JBR
119
SpringerLink / Bücher
46
Journal of strategic marketing
45
Journal of business-to-business marketing
40
Journal of the Academy of Marketing Science
39
Journal of retailing and consumer services
33
Journal of marketing
28
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
26
European journal of marketing : EJM
23
Springer eBook Collection / Business and Economics
21
The service industries journal
21
The journal of services marketing
19
Business horizons
18
Journal of retailing
16
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
15
International journal of hospitality management
14
International journal of production economics
14
Journal of marketing management : MM
14
Neue betriebswirtschaftliche Forschung : Nbf
14
Cogent business & management
13
International journal of electronic customer relationship management : IJECRM
13
Service business
13
The journal of product & brand management
13
Europäische Hochschulschriften / 5
12
Jahrbuch der Absatz- und Verbrauchsforschung
12
Journal of marketing communications
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Asia Pacific journal of marketing and logistics
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of personal selling & sales management
11
Services marketing quarterly
11
Handbook of relationship marketing
10
International journal of internet marketing and advertising : IJIMA
10
International journal of retail & distribution management
10
Journal of international marketing
10
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ECONIS (ZBW)
42
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1
The effect of marketing communication on business relationship loyalty
Hänninen, Nora
;
Karjalouto, Heikki
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 458-472
Persistent link: https://www.econbiz.de/10011723756
Saved in:
2
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat
;
Kocyigit, Altan
;
Eren, P. Erhan
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
Saved in:
3
Investigating the online customer experience : a B2B perspective
McLean, Graeme J.
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 657-672
Persistent link: https://www.econbiz.de/10011774644
Saved in:
4
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
5
Drivers leading firm adoption of internet banking services
Claro, Danny Pimentel
;
Rosa, Ramon B.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 336-354
Persistent link: https://www.econbiz.de/10011570782
Saved in:
6
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
7
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
8
Kundenpriorisierung in der Marktbearbeitung : Gestaltung, Erfolgsauswirkungen und Implementierung
Droll, Mathias
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003656790
Saved in:
9
Luxury brand commitment : a study of Chinese consumers
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
Saved in:
10
The impact of cultural sensitivity and information exchange on relationship quality
Nguyen, Trang T. M.
;
Nguyen, Tho D.
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 754-768
Persistent link: https://www.econbiz.de/10010423289
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