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~isPartOf:"Qualitative market research : an international journal"
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Search: subject_exact:"Absatzforschung"
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Market research
116
Marktforschung
116
Consumer behaviour
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Theorie
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Theory
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Deutschland
26
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25
Qualitative Methode
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Aung, May
2
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2
Hillig, Thomas
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Woodside, Arch G.
2
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Abell, Walt
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Gabler Edition Wissenschaft
Qualitative market research : an international journal
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
90
SpringerLink / Bücher
61
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
45
Marketing : ZFP ; journal of research and management
44
Journal of marketing management : MM
42
International journal of market research
41
Europäische Hochschulschriften / 5
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Springer eBook Collection / Business and Economics
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Lehrbuch
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
European journal of marketing : EJM
17
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ECONIS (ZBW)
116
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51
Constructing audio-visual representations of consumer archetypes
Caldwell, Marylouise
;
Henry, Paul
;
Alman, Ariell
- In:
Qualitative market research : an international journal
13
(
2010
)
1
,
pp. 84-96
Persistent link: https://www.econbiz.de/10003940053
Saved in:
52
A discourse analytical approach to qualitative marketing research
Skålén, Per
- In:
Qualitative market research : an international journal
13
(
2010
)
2
,
pp. 103-109
Persistent link: https://www.econbiz.de/10003978222
Saved in:
53
Wal-Mart is coming to Guelph : hedonic to utilitarian shoppers' perceptions
Teed, Moira
;
Norman, Christopher
;
Aung, May
;
Adlam, Doug
; …
- In:
Qualitative market research : an international journal
13
(
2010
)
2
,
pp. 130-153
Persistent link: https://www.econbiz.de/10003978240
Saved in:
54
An examination of consumer browsing behaviors
Xia, Lan
- In:
Qualitative market research : an international journal
13
(
2010
)
2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10003978255
Saved in:
55
Modeling in branding: a critical ethnography approach
El-Amir, Ayman
;
Burt, Steven
- In:
Qualitative market research : an international journal
13
(
2010
)
2
,
pp. 189-209
Persistent link: https://www.econbiz.de/10003978262
Saved in:
56
Identifying consumer decision-making strategies using alternative methods
Zellman, Eva
;
Kaye-Blake, William
;
Abell, Walt
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10008901317
Saved in:
57
Challenges in researching consumer ethics: a methodological experiment
Hiller, Alex J.
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10008901319
Saved in:
58
Constructing identity through the consumption of counterfeit luxury goods
Perez, María Eugenia
;
Castaño, Raquel
;
Quintanilla, …
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 219-235
Persistent link: https://www.econbiz.de/10008901320
Saved in:
59
Facilitating and maintaining research access into ethnic minority firms
Altinay, Levent
;
Wang, Catherine L.
- In:
Qualitative market research : an international journal
12
(
2009
)
4
,
pp. 367-390
Persistent link: https://www.econbiz.de/10003893288
Saved in:
60
Blind insights : a new technique for testing a priori hypotheses with qualitative methods
DeRosia, Eric David
;
Christensen, Glenn L.
- In:
Qualitative market research : an international journal
12
(
2009
)
1
,
pp. 15-35
Persistent link: https://www.econbiz.de/10003828368
Saved in:
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