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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Technischer Vertrieb"
~subject:"Theorie"
~type_genre:"Sammelwerk"
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Search: subject:"B-to-B-Marketing"
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Theorie
Investitionsgütermarketing
5
Theory
5
B-to-B-Marketing
4
Business-to-business marketing
4
Lieferantenmanagement
4
Marketingmanagement
4
Supplier relationship management
4
Marketing management
3
Beschaffung
2
Direktmarketing
2
Procurement
2
Betriebliche Wertschöpfung
1
Beziehungsmanagement
1
Beziehungsmarketing
1
Business-to-Business-Marketing
1
Competence
1
Competitive strategy
1
Customer service
1
Deutschland
1
Germany
1
Inter-firm cooperation
1
International marketing
1
Internationales Marketing
1
Investitionsgüterindustrie
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Kernkompetenz
1
Know-how-Transfer
1
Knowledge transfer
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Kompetenz
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Kundenmanagement
1
Kundenservice
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Market segmentation
1
Marketing
1
Marktsegmentierung
1
Physical distribution
1
Preismanagement
1
Pricing strategy
1
Product management
1
Produktmanagement
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Relationship marketing
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Kleinaltenkamp, Michael
4
Plinke, Wulff
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Strothmann, Karl-Heinz
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Marketing
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Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
1
The journal of business & industrial marketing
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ECONIS (ZBW)
5
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1
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
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2
Technischer Vertrieb : Grundlagen des Business-to-Business Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2000
-
2., neu bearb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10000672594
Saved in:
3
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
Saved in:
4
Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10014267617
Saved in:
5
Kompetenztransfer im Investitionsgütermarketing
Strothmann, Karl-Heinz
(
ed.
); …
-
1997
Persistent link: https://www.econbiz.de/10000634063
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