//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"The marketing review"
~subject:"Corporate reputation"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Corporate reputation
Marketingmanagement
Brand management
90
Markenführung
90
Markenimage
36
Brand image
35
Consumer behaviour
35
Konsumentenverhalten
35
Markenpolitik
27
Brand
23
Markenartikel
22
Deutschland
19
Germany
19
Theorie
16
Theory
16
Marketing management
15
Beziehungsmarketing
12
Relationship marketing
12
Handelsmarke
7
Branding
6
Store brand
6
Strategisches Management
6
Verbraucherverhalten
6
B-to-B-Marketing
5
Business-to-business marketing
5
Erfolgsfaktor
5
Estimation
5
Firmenimage
5
Marketing
5
Place marketing
5
Professional sports
5
Profisport
5
Schätzung
5
Standortmarketing
5
Success factor
5
Advertising effects
4
Bibliometrics
4
Bibliometrie
4
Brand architecture
4
Brand equity
4
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
10
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Hochschulschrift
9
Thesis
9
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
more ...
less ...
Language
All
English
11
German
10
Author
All
Kiendl, Stephanie C.
2
Melewar, T. C.
2
Weißgerber, Anja
2
Agrawal, Shivan
1
Ahlert, Dieter
1
Aspara, Jaakko
1
Bajpai, Naval
1
Banerjee, Saikat
1
Blinda, Lars
1
Broderick, Amanda J.
1
Dahlhoff, Denise
1
Gilani, Hasan
1
Hermanns, Arnold
1
Johnston, Malcolm
1
Kandhadai, Ravi
1
Khan, Kalim
1
Khandelwal, Utkal
1
Kohli, Gurdeep Singh
1
Morschett, Dirk
1
Muruganantham, G.
1
Panwar, Tapish
1
Priyadharshini, K.
1
Ringle, Tanja
1
Saxena, Rajan
1
Sayal, Amber
1
Schaefer, Katharina
1
Tikkanen, Henrikki
1
Willi, Christine Hallier
1
Yen, Dorothy
1
more ...
less ...
Published in...
All
Gabler Edition Wissenschaft
The marketing review
The journal of brand management : an international journal
76
Journal of business research : JBR
64
The journal of product & brand management
45
European journal of marketing : EJM
26
Journal of strategic marketing
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of retailing and consumer services
25
SpringerLink / Bücher
19
Journal of marketing communications
18
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Journal of marketing management : MM
16
Journal of marketing
13
Marketing intelligence & planning
13
Asia Pacific journal of marketing and logistics
11
Corporate reputation review : an international journal
11
Journal of the Academy of Marketing Science
11
International marketing review
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Business horizons
9
Cogent business & management
9
Corporate communications : an international journal
9
International journal of hospitality management
9
Journal of business strategy
9
Journal of promotion management : JPM
9
Journal of retailing
9
Springer eBook Collection
9
The journal of business & industrial marketing
9
European management journal
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
International journal of internet marketing and advertising : IJIMA
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International journal of retail & distribution management
8
International studies of management and organization
8
Journal of global marketing
8
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
2
Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
Saved in:
3
Achieving sustainable competitive advantage through brand makeover
Khan, Kalim
;
Panwar, Tapish
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 213-234
Persistent link: https://www.econbiz.de/10012299789
Saved in:
4
Factors influencing performance of SMEs : literature review and research propositions for SMEs
Sayal, Amber
;
Banerjee, Saikat
- In:
The marketing review
17
(
2017
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10011760023
Saved in:
5
Private label retailers : systematic review of winning strategies
Muruganantham, G.
;
Priyadharshini, K.
- In:
The marketing review
17
(
2017
)
1
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011760357
Saved in:
6
Brand, image and reality : a guide for small and medium-sized businesses
Johnston, Malcolm
- In:
The marketing review
16
(
2016
)
2
,
pp. 149-182
Persistent link: https://www.econbiz.de/10011642104
Saved in:
7
Brand placement : new perspectives and a comprehensive definition
Kandhadai, Ravi
;
Saxena, Rajan
- In:
The marketing review
14
(
2014
)
3
,
pp. 231-244
Persistent link: https://www.econbiz.de/10011444900
Saved in:
8
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
9
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
10
Significance of corporate brand for business-to-business companies
Aspara, Jaakko
;
Tikkanen, Henrikki
- In:
The marketing review
8
(
2008
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10003674768
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->