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~isPartOf:"Gabler Edition Wissenschaft"
~person:"Huber, Frank"
~person:"Weis, Hans Christian"
~subject:"Consumer behaviour"
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Cause-Related-Marketing-Kampagnen erfolgreich konzipieren : eine empirische Studie
Huber, Frank
;
Regier, Stefanie
;
Rinino, Maxime
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003729339
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