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~isPartOf:"Gabler Edition Wissenschaft / Business-to-Business-Marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"Reihe: Management-Know-how / M : praxisnah und aktuell"
~isPartOf:"Springer Gabler Research"
~subject:"Managers"
~subject:"Success factor"
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Search: subject:"B-to-B-Marketing"
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Managers
Success factor
B-to-B-Marketing
47
Business-to-business marketing
47
Lieferantenmanagement
23
Supplier relationship management
23
Beziehungsmarketing
12
Relationship marketing
12
Business-to-Business-Marketing
11
Theorie
11
Theory
11
Salespeople
10
Verkaufspersonal
10
business-to-business marketing
9
Deutschland
8
Germany
8
Customer value
7
Kundenwert
7
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6
Marketingmanagement
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Portfolio selection
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Hartmann, Evi
1
Homburg, Christian
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Kannan, P. K.
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Kühlborn, Sven
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Lee, You-Cheong
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Lilien, Gary L.
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Reinartz, Werner J.
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Saini, Amit
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Gabler Edition Wissenschaft / Business-to-Business-Marketing
Journal of marketing
Reihe: Management-Know-how / M : praxisnah und aktuell
Springer Gabler Research
Industrial marketing management : the international journal for industrial and high-tech firms
16
The journal of business & industrial marketing
11
SpringerLink / Bücher
7
Journal of business research : JBR
4
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Gabler Edition Wissenschaft
2
Gabler Research
2
Harvard business review : HBR
2
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business-to-business marketing
2
Marketing intelligence & planning
2
Marketing-Management
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
essentials
2
Academy of Management journal : AMJ
1
Australasian marketing journal
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Business Guides on the Go
1
Business horizons
1
Business-to-Business-Marketing
1
Business-to-business marketing management : strategies, cases and solutions
1
Customer Experience : Forum Dienstleistungsmanagement
1
DUV / Wirtschaftswissenschaft
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
EBS-Forschung : Schriftenreihe der European Business School, Schloß Reichartshausen
1
Entwicklungen des Investitionsgütermarketing
1
Gabler Edition Wissenschaft / Business-to-business-Marketing
1
Gabler Research / Markt- und Unternehmensentwicklung
1
Gabler research
1
Gabler-Edition Wissenschaft
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Galileo business
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
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ECONIS (ZBW)
8
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Date (oldest first)
1
(When) does third-party recognition for design excellence affect financial performance in business-to-business markets?
Boyd, D. Eric
;
Kannan, P. K.
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011850433
Saved in:
2
Cross-selling performance in complex selling contexts : an examination of supervisory- and compensation-based controls
Schmitz, Christian
;
Lee, You-Cheong
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010360457
Saved in:
3
Ausgewählte Problemfelder der Marktorientierung : der Einfluss von Dienstleistungen und Topmanagern auf die Innovativität von Unternehmen
Dreher, Sebastian
-
2014
Persistent link: https://www.econbiz.de/10010245403
Saved in:
4
Vertrieb im Industriegütergeschäft aus Anbietersicht : Untersuchung erfolgskritischer Faktoren nach Geschäftstypen
Weibel, Michael
-
2014
Persistent link: https://www.econbiz.de/10010255091
Saved in:
5
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
Saved in:
6
Governance mechanisms in business-to-business electronic markets
Grewal, Rajdeep
;
Chakravarty, Anindita
;
Saini, Amit
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 45-62
Persistent link: https://www.econbiz.de/10008826531
Saved in:
7
Der erfolgreiche Weg zum Systemanbieter : strategische Neuausrichtung von Industriegüterunternehmen
Homburg, Christian
;
Kühlborn, Sven
-
2003
Persistent link: https://www.econbiz.de/10013430046
Saved in:
8
B-to-B electronic marketplaces : successful introduction in the chemical industry
Hartmann, Evi
-
2002
-
1. Aufl
Persistent link: https://www.econbiz.de/10001706401
Saved in:
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