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~isPartOf:"Gabler Edition Wissenschaft / Business-to-Business-Marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"Reihe: Management-Know-how / M : praxisnah und aktuell"
~subject:"Beziehungsmarketing"
~subject:"Managers"
~subject:"Success factor"
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Beziehungsmarketing
Managers
Success factor
B-to-B-Marketing
41
Business-to-business marketing
41
Lieferantenmanagement
23
Supplier relationship management
23
Relationship marketing
12
Theorie
11
Theory
11
Salespeople
10
Verkaufspersonal
10
business-to-business marketing
9
Business-to-Business-Marketing
8
Customer value
7
Kundenwert
7
Deutschland
6
Germany
6
Selling
6
Verkauf
6
Market segmentation
5
Marketing management
5
Marketingmanagement
5
Marktsegmentierung
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Portfolio selection
5
Portfolio-Management
5
Asymmetric information
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Asymmetrische Information
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Beschaffung
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Bundling strategy
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Erfolgsfaktor
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Leistungsbündel
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Procurement
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Agency theory
3
Innovation
3
Negotiations
3
Prinzipal-Agent-Theorie
3
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3
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Grewal, Rajdeep
4
Homburg, Christian
3
Lilien, Gary L.
3
Chakravarty, Anindita
2
Schmitz, Christian
2
Alavi, Sascha
1
Bornemann, Torsten
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Boyd, D. Eric
1
Dant, Rajiv P.
1
Frieß, Maximilian
1
Gemünden, Hans Georg
1
Ghosh, Mrinal K.
1
Grewal, Dhruv
1
Habel, Johannes
1
Hada, Mahima
1
Hahn, Alexander
1
Hartmann, Evi
1
Heide, Jan B.
1
Houston, Mark B.
1
Kannan, P. K.
1
Kumar, Alok
1
Kühlborn, Sven
1
Lee, You-Cheong
1
Lukas, Bryan A.
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Mooi, Erik A.
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Palmatier, Robert W.
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Panagopoulos, Nikolaos G.
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Rapp, Adam A.
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Reinartz, Werner J.
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Saab, Samy
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Saini, Amit
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Shi, Huanhuan
1
Sridhar, Shrihari
1
Stierl, Marcel
1
Trommen, Alexander
1
Ulaga, Wolfgang
1
Whitwell, Gregory J.
1
Wilczek, Halina
1
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Gabler Edition Wissenschaft / Business-to-Business-Marketing
Journal of marketing
Reihe: Management-Know-how / M : praxisnah und aktuell
Industrial marketing management : the international journal for industrial and high-tech firms
166
The journal of business & industrial marketing
93
Journal of business-to-business marketing
37
Journal of business research : JBR
36
SpringerLink / Bücher
19
Journal of the Academy of Marketing Science
11
The journal of personal selling & sales management : JPSSM
9
Gabler Edition Wissenschaft
6
Journal of customer behaviour
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Management decision : MD
6
Marketing intelligence & planning
6
European journal of marketing : EJM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of strategic marketing
5
Springer eBook Collection
5
Springer eBook Collection / Business and Economics
5
The journal of services marketing
5
Cogent business & management
4
Gabler Research
4
International journal of procurement management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of personal selling & sales management
4
Journal of retailing and consumer services
4
European journal of marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International business and economics research journal
3
International journal of business environment : IJBE
3
International journal of logistics : research and applications
3
International journal of services and operations management
3
Journal of purchasing and supply management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing theory
3
The service industries journal
3
Total quality management & business excellence
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Asia Pacific journal of marketing and logistics
2
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ECONIS (ZBW)
18
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1
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
2
(When) does third-party recognition for design excellence affect financial performance in business-to-business markets?
Boyd, D. Eric
;
Kannan, P. K.
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011850433
Saved in:
3
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
4
Salesperson solution involvement and sales performance : the contingent role of supplier firm and customer-supplier relationship characteristics
Panagopoulos, Nikolaos G.
;
Rapp, Adam A.
;
Ogilvie, …
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 144-164
Persistent link: https://www.econbiz.de/10011734912
Saved in:
5
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
6
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
7
Cross-selling performance in complex selling contexts : an examination of supervisory- and compensation-based controls
Schmitz, Christian
;
Lee, You-Cheong
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010360457
Saved in:
8
Supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
Saved in:
9
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
10
Relationship velocity : toward a theory of relationship dynamics
Palmatier, Robert W.
;
Houston, Mark B.
;
Dant, Rajiv P.
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10009725669
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