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~isPartOf:"Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung"
~subject:"Brand management"
~subject:"Sports economics"
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Brand management
Sports economics
Sportmarketing
2
Sports marketing
2
Sportökonomik
2
Athletes
1
Deutschland
1
Distribution channel
1
Estimation
1
Fernsehen
1
Fernsehprogramm
1
Football
1
Fußball
1
Germany
1
Leistungsentgelt
1
Markenbekanntheit
1
Media economics
1
Medienwirtschaft
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Medienökonomik
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Performance pay
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Professional sports
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Profisport
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Schätzung
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Sport
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Sportler
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Star <Soziologie>
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Franck, Egon
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Hafkemeyer, Lutz
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Nüesch, Stephan
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Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
International journal of sport management and marketing : IJSMM
44
International journal of sports marketing & sponsorship
36
European Sport management quarterly : ESMQ
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
29
Journal of sport management : the official journal of the North American Society of Sport Management
24
Sport management review
23
Journal of business research : JBR
9
International journal of sport finance
7
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
Sport, Business and Management : an international journal ; SBM
7
The journal of brand management : an international journal
7
Edward Elgar E-Book Archive
5
Journal of strategic marketing
5
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
European journal of operational research : EJOR
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of promotion management : JPM
4
Journal of sports economics
4
SpringerLink / Bücher
4
An Elgar research collection
3
Asia Pacific journal of marketing and logistics
3
Elgar original reference
3
European journal of international management : EJIM
3
European journal of marketing : EJM
3
International journal of business and globalisation : IJBG
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Routledge international handbooks
3
The journal of product & brand management
3
Applied economics
2
Asian economic policy review : AEPR
2
BestMasters
2
Estudios de economía aplicada : revista promovida por Asepelt, Asociación de Economía Aplicada
2
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
2
Gabler Edition Wissenschaft
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
2
International journal of retail & distribution management
2
International journal of revenue management : IJRM
2
Journal of business strategy
2
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ECONIS (ZBW)
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1
The economics of superstars and celebrities
Nüesch, Stephan
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480584
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2
Die mediale Vermarktung des Sports : Strategien und Institutionen
Hafkemeyer, Lutz
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001763427
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