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~isPartOf:"Gabler Edition Wissenschaft / Strategisches Kompetenz-Management"
~isPartOf:"Journal of marketing"
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Search: subject:"Virtuelle Realität"
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Virtuelle Realität
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Gabler Edition Wissenschaft / Strategisches Kompetenz-Management
Journal of marketing
Journal of business research : JBR
46
Journal of retailing and consumer services
44
International journal of networking and virtual organisations : IJNVO
25
Psychology & marketing
25
Tourism management : research, policies, practice
24
Technological forecasting & social change : an international journal
23
International journal of product development : IJPD
17
Virtual environments for corporate education : employee learning and solutions
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of production research
16
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
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Springer eBook Collection
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SpringerLink / Bücher
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Business horizons
13
Commercial transactions in the virtual world : issues and opportunities
13
International journal of retail and distribution management
11
Journal of marketing management : MM
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Premier reference source
11
Virtuelle Unternehmen
11
Advances in developing human resources : ADHR
10
Journal of management information systems : JMIS
10
Skill training in multimodal virtual environments
10
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of promotion management : innovations in planning and applied research
9
HMD : Praxis der Wirtschaftsinformatik
8
Information systems research : ISR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
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Research
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Augmented reality and virtual reality : the power of AR and VR for business
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CESifo working papers
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Cogent business & management
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Gabler Edition Wissenschaft
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ECONIS (ZBW)
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Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
2
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
3
Return on interactivity : the impact of online agents on newcomer adjustment
Köhler, Clemens F.
;
Rohm, Andrew J.
;
Ruyter, Ko de
; …
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10008935841
Saved in:
4
Strategische Positionierung in der Automobilbranche : der Einsatz von virtueller Produktentwicklung und Wertschöpfungsnetzwerken
Tietze, Oliver
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001828089
Saved in:
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