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~isPartOf:"Gabler Research"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
~subject:"Werbung"
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Search: subject_exact:"Werbebotschaft"
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Werbung
Advertising planning
36
Werbeplanung
36
Advertising effects
21
Werbewirkung
21
Advertising media
6
USA
6
United States
6
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Ratneshwar, Srinivasan
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Salmon, Charles T.
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Gabler Research
Journal of advertising research
Journal of business research : JBR
International journal of advertising : the quarterly review of marketing communications
11
SpringerLink / Bücher
7
UTB / Betriebswirtschaftslehre
5
A master class in brand planning : the timeless works of Stephen King
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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European journal of operational research : EJOR
3
Grundwissen der Ökonomik / Betriebswirtschaftslehre
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Handbook of research on effective advertising strategies in the social media age
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Journal of promotion management : JPM
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Services marketing quarterly
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Advances in advertising research
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Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
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Asia Pacific journal of marketing and logistics
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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Basler Schriften zum Marketing
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Berliner wirtschaftsrechtliche Schriften
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Harvard Business School Research Paper Series # 15-093
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ECONIS (ZBW)
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1
Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan
;
Wong, Pei Wen
;
Tandoc, Edson C. <Jr.>
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
Saved in:
2
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
3
The risk of omitting warmth or competence information in ads : advertising strategies for hedonic and utilitarian brand types
Peter, Christina
;
Ponzi, Milan
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 423-432
Persistent link: https://www.econbiz.de/10011966603
Saved in:
4
Partnering for growth in emerging markets : why advertising agencies need to lead, not follow
Craig, C. S.
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 361-362
Persistent link: https://www.econbiz.de/10010245584
Saved in:
5
Breaking new ground in theory and practice
Okazaki, Shintaro
(
ed.
)
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10012878611
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