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~isPartOf:"Games and economic behavior"
~isPartOf:"International journal of industrial organization"
~isPartOf:"Journal of marketing"
~subject:"business-to-business marketing"
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business-to-business marketing
Selling
37
Verkauf
37
Theorie
33
Theory
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Bundling strategy
32
Leistungsbündel
32
Salespeople
16
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16
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Pricing strategy
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Auction theory
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Auktionstheorie
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Consumer behaviour
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B-to-B-Marketing
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Business-to-business marketing
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sales management
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Homburg, Christian
2
Lilien, Gary L.
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Schmitz, Christian
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Alavi, Sascha
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1
Grewal, Rajdeep
1
Habel, Johannes
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Hahn, Alexander
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Hohenberg, Sebastian
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Lee, You-Cheong
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Games and economic behavior
International journal of industrial organization
Journal of marketing
Journal of business-to-business marketing
1
Journal of marketing research
1
Journal of personal selling & sales management
1
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ECONIS (ZBW)
5
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1
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
2
Cross-
selling
performance in complex
selling
contexts : an examination of supervisory- and compensation-based controls
Schmitz, Christian
;
Lee, You-Cheong
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010360457
Saved in:
3
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
4
Motivating sales reps for innovation
selling
in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
5
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
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