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Search: subject_exact:"Synergetik"
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Synergie
14
Synergy
14
Advertising effects
5
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4
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3
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2
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1
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1
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1
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1
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1
De Battisti, Francesca
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Games and economic behavior
Journal of advertising research
Journal of business research : JBR
Industrie und Tourismus : innovatives Standortmanagement für Produkte und Dienstleistungen
9
International journal of industrial organization
7
Journal of risk and financial management : JRFM
7
Advances in mergers and acquisitions
6
Technological forecasting & social change : an international journal
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
The journal of corporate finance : contracting, governance and organization
5
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
5
European journal of operational research : EJOR
4
Finance research letters
4
International journal of economics and business research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business ethics : JOBE
4
Journal of business finance & accounting : JBFA
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Economics letters
3
Information systems research : ISR
3
International business review : the official journal of the European International Business Academy
3
International journal of production research
3
International review of financial analysis
3
Journal of banking & finance
3
Journal of business economics : JBE
3
Journal of business strategy
3
Journal of economics & management strategy : JEMS
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing and consumer services
3
Journal of strategy and management
3
M & A review : Mergers & acquisitions ; Beteiligungen, Allianzen, Restrukturierungen, Divestments, Private equity
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Research in international business and finance
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The journal of development studies : JDS
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The review of financial studies
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Betriebswirtschaftliche Forschung und Praxis : BFuP
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Cogent business & management
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Corporate governance : the international journal for effective board performance
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ECONIS (ZBW)
14
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14
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date (oldest first)
1
The double-edged sword effect of adaptation strategy on performance : the mediation of legitimacy and synergy
Wang, Tao
;
Gao, Jie
;
Jia, Yu
;
Wang, Cheng Lu
- In:
Journal of business research : JBR
139
(
2022
),
pp. 448-456
Persistent link: https://www.econbiz.de/10013194205
Saved in:
2
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
3
Synergy effects of innovation on firm performance
Lee, Ryeowon
;
Lee, Jong-Ho
;
Garrett, Tony C.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 507-515
Persistent link: https://www.econbiz.de/10012023705
Saved in:
4
Group targeting under networked synergies
Belhaj, Mohamed
;
Deroïan, Frédéric
- In:
Games and economic behavior
118
(
2019
),
pp. 29-46
Persistent link: https://www.econbiz.de/10012238970
Saved in:
5
Interplay between intended brand identity and identities in a Nike related brand community : co-existing synergies and tensions in a nested system
Kornum, Niels
;
Jones, Richard
;
Al Zagir, Nadia
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 432-440
Persistent link: https://www.econbiz.de/10011620564
Saved in:
6
Empirical insights on the nature of synergies among HRM policies - an analysis of an ethics-oriented HRM system
Guerci, Marco
;
Radaelli, Giovanni
;
De Battisti, Francesca
; …
- In:
Journal of business research : JBR
71
(
2017
),
pp. 66-73
Persistent link: https://www.econbiz.de/10011622498
Saved in:
7
What works best when combining television sets, PCs, tablets, or mobile phones? : how synergies across devices result from cross-device effects and cross-format synergies
Varan, Duane
;
Murphy, Jamie
;
Hofacker, Charles F.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 212-220
Persistent link: https://www.econbiz.de/10009778461
Saved in:
8
Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
Saved in:
9
Leveraging synergy and emotion in a multi-platform world : a neuroscience-informed model of engagement
Steele, Audrey
;
Jacobs, Devra
;
Siefert, Caleb
;
Rule, Randall
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 417-430
Persistent link: https://www.econbiz.de/10010245518
Saved in:
10
From silos to synergy : a fifty-year review of cross-media research shows synergy has yet to achieve its full potential
Assael, Henry
- In:
Journal of advertising research
51
(
2011
),
pp. 42-58
Persistent link: https://www.econbiz.de/10009127014
Saved in:
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