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~isPartOf:"Games and economic behavior"
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~person:"Ulaga, Wolfgang"
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B-to-B-Marketing
2
Bundling strategy
2
Business-to-business marketing
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Customer service
2
Kundenservice
2
Leistungsbündel
2
B2B marketing
1
B2B services
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Business services
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Consumer behaviour
1
Customer solutions
1
Customized service packages
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Dienstleistungsqualität
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Differentiation
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Firm performance
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Industrial services
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Konsumentenverhalten
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Lieferantenmanagement
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Marketingmanagement
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Return on sales
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Service quality
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Supplier relationship management
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Unternehmensdienstleistung
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Ulaga, Wolfgang
Alavi, Sascha
5
Habel, Johannes
5
Wieseke, Jan
4
Cron, William L.
3
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Böhm, Eva
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Games and economic behavior
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of service research
2
Harvard business review : HBR
1
Journal of marketing
1
Journal of personal selling & sales management
1
Journal of service research : JSR
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ECONIS (ZBW)
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When and why do customer solutions pay off in business markets?
Worm, Stefan
;
Bharadwaj, Sundar G.
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
Saved in:
2
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
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