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~isPartOf:"Global advertising practice in a borderless world"
~subject:"Branchenentwicklung"
~subject:"China"
~subject:"Sector development"
~subject:"United Kingdom"
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Branchenentwicklung
China
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United Kingdom
Advertising industry
14
Werbewirtschaft
14
Globalisierung
13
Globalization
13
Consumer behaviour
3
Konsumentenverhalten
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Digital media
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Digitale Medien
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2010-2014
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Brennan, Linda
2
Crawford, Robert
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Hook, Matthew
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Nguyen, Dang
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Parker, Lukas
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Sinclair, John
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Global advertising practice in a borderless world
The advertising handbook
4
International business review : the official journal of the European International Business Academy
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Management international review : mir ; journal of international business
2
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
2
Routledge advances in organizational learning and knowledge management
2
Trademarks, brands, and competitiveness
2
A master class in brand planning : the timeless works of Stephen King
1
British journal of management : BJM
1
Consumerism and the co-operative movement in modern British history : taking stock
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
EIU special report
1
European journal of marketing : EJM
1
FEH-Report
1
Gestion 2000
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handbook of social media management : value chain and business models in changing media markets
1
Human relations
1
International journal of market research
1
Journal of advertising
1
Journal of business communication : JBC
1
Journal of business research : JBR
1
Journal of cultural economy
1
Journal of economics & management strategy : JEMS
1
Journal of historical research in marketing
1
Managerial issues in international business
1
Medien + Kommunikation
1
Qualitative market research : an international journal
1
Remaking management : between global and local
1
Research
1
Routledge library editions / Advertising
1
Routledge studies in international business and the world economy
1
Services marketing quarterly
1
The service industries journal
1
Understanding China
1
Wettbewerb in Recht und Praxis : wrp
1
Working paper / Centre for Business Research, University of Cambridge
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ECONIS (ZBW)
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Globalisation of advertising : an overview of trends and issues
Sinclair, John
- In:
Global advertising practice in a borderless world
,
(pp. 12-21)
.
2017
Persistent link: https://www.econbiz.de/10011668009
Saved in:
2
Globalisation, branding and advertising's stakeholders
Brennan, Linda
;
Crawford, Robert
- In:
Global advertising practice in a borderless world
,
(pp. 22-41)
.
2017
Persistent link: https://www.econbiz.de/10011668012
Saved in:
3
Not an island : the symbiotic connection of the UK and global advertising industry
Hook, Matthew
- In:
Global advertising practice in a borderless world
,
(pp. 87-98)
.
2017
Persistent link: https://www.econbiz.de/10011668017
Saved in:
4
China: unique approaches to advertising in a globalising world
Bilby, Julie
;
Sinha, Kunal
- In:
Global advertising practice in a borderless world
,
(pp. 192-207)
.
2017
Persistent link: https://www.econbiz.de/10011668026
Saved in:
5
From global to social : digital communication and the future of globalisation and advertising
Crawford, Robert
;
Brennan, Linda
;
Nguyen, Dang
;
Parker, …
- In:
Global advertising practice in a borderless world
,
(pp. 219-227)
.
2017
Persistent link: https://www.econbiz.de/10011668028
Saved in:
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