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~isPartOf:"Global business review"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Advertising"
~subject:"Beziehungsmarketing"
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Advertising
Beziehungsmarketing
Brand management
84
Markenführung
84
Consumer behaviour
60
Konsumentenverhalten
60
Brand image
47
Markenimage
47
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Beig, Faseeh Amin
2
Ko, Eunju
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Tripathi, Vibhuti
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Global business review
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
161
Journal of retailing and consumer services
111
The journal of product & brand management
110
The journal of brand management : an international journal
93
International journal of hospitality management
43
Journal of marketing communications
37
Journal of promotion management : innovations in planning and applied research
36
Psychology & marketing
35
International journal of internet marketing and advertising : IJIMA
34
Asia Pacific journal of marketing and logistics
32
International journal of advertising : the review of marketing communications
32
Industrial marketing management : the international journal for industrial and high-tech firms
30
SpringerLink / Bücher
30
Marketing intelligence & planning
29
Cogent business & management
26
European journal of marketing : EJM
26
Journal of strategic marketing
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Journal of travel and tourism marketing
19
Journal of advertising research
18
Journal of marketing
17
Journal of promotion management : JPM
16
The journal of consumer marketing
16
European journal of marketing
15
The IUP journal of brand management : IJBRM
14
Business horizons
13
Journal of marketing management : MM
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
Journal of the Academy of Marketing Science
13
The journal of business & industrial marketing
13
The journal of services marketing
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of market research
12
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1
Classification analysis for brand loyalty determination
Chatterjee, Debaleena
;
Basu, Protik
- In:
Global business review
24
(
2023
)
1
,
pp. 106-120
Persistent link: https://www.econbiz.de/10014229807
Saved in:
2
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
3
Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
4
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
5
Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna
;
Sondhi, Neena
- In:
Global business review
23
(
2022
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269
Saved in:
6
Drivers of brand engagement : the role of brand communities
Dass, Sumanjit
;
Sethi, Rahul
;
Popli, Sapna
;
Saxena, V. N.
- In:
Global business review
22
(
2021
)
5
,
pp. 1216-1231
Persistent link: https://www.econbiz.de/10012660330
Saved in:
7
Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
8
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
9
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
10
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
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