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~isPartOf:"Global business review"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Advertising"
~subject:"Marketing management"
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Advertising
Marketing management
Brand management
84
Markenführung
84
Consumer behaviour
60
Konsumentenverhalten
60
Brand image
47
Markenimage
47
Advertising effects
33
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brand attitude
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advertising
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brand loyalty
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1
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1
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1
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1
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1
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1
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1
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Global business review
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
74
The journal of brand management : an international journal
53
The journal of product & brand management
42
Journal of marketing communications
39
International journal of advertising : the review of marketing communications
31
Journal of retailing and consumer services
29
European journal of marketing : EJM
25
Journal of strategic marketing
23
Journal of advertising research
20
Journal of promotion management : JPM
19
SpringerLink / Bücher
18
Journal of promotion management : innovations in planning and applied research
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of internet marketing and advertising : IJIMA
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of marketing management : MM
13
Journal of advertising
12
Journal of marketing
12
International marketing review
11
Journal of global marketing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of the Academy of Marketing Science
11
Psychology & marketing
11
Asia Pacific journal of marketing and logistics
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Marketing intelligence & planning
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection
10
Journal of historical research in marketing
9
Journal of retailing
9
The journal of business & industrial marketing
9
Business horizons
8
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Gabler Edition Wissenschaft
8
International journal of consumer studies
8
International journal of hospitality management
8
The marketing review
8
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ECONIS (ZBW)
27
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1
Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
2
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
3
Impact of sales promotion's benefits on brand equity : an empirical investigation
Sinha, Somesh Kumar
;
Verma, Priyanka
- In:
Global business review
19
(
2018
)
6
,
pp. 1663-1680
Persistent link: https://www.econbiz.de/10011982938
Saved in:
4
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
5
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
6
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
7
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
8
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention : a meta-analytic review
Wirtz, John G.
;
Sparks, Johnny V.
;
Zimbres, Thais M.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 168-198
Persistent link: https://www.econbiz.de/10011859262
Saved in:
9
How advertising in offline media drives reach of and engagement with brands on Facebook
Voorveld, Hilde
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 785-805
Persistent link: https://www.econbiz.de/10012492586
Saved in:
10
Do long format advertisements sell? : evidence from Indian consumers
Trivedi, Jay P.
- In:
Global business review
18
(
2017
)
3
,
pp. 38-51
Persistent link: https://www.econbiz.de/10011745471
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