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~isPartOf:"Global business review"
~isPartOf:"International journal of wine business research : IJWBR"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
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Internet marketing
Konsumentenverhalten
Web 2.0 technologies
5
Web 2.0-Technologien
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Social Web
4
Social web
4
Online-Marketing
3
Beziehungsmarketing
2
Communication
2
Consumer behaviour
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Marketing
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Public relations
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Relationship marketing
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Social media
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Wein
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Wine
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Öffentlichkeitsarbeit
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Benchmarking
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Communication strategies
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Crisis management
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Facebook
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Psychometric/qualitative
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Armenakyn, Anahit
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Conduit, Jodie
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Cray, David
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Dolan, Rebecca
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Doyle, James D.
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Fahy, John
1
Goodman, Steve
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Jha, Bidyanand
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Global business review
International journal of wine business research : IJWBR
SpringerLink / Bücher
12
International journal of internet marketing and advertising : IJIMA
6
Cases on strategic social media utilization in the nonprofit sector
4
Journal of electronic commerce research : JECR
4
Journal of marketing management : MM
4
Journal of travel and tourism marketing
4
The new rules of social media series
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Consumer science : Diskussionsbeitrag Nr. ...
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of business research : JBR
3
Journal of fashion marketing and management
3
Journal of marketing communications
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
Research
3
Technological forecasting & social change : an international journal
3
Betriebswirtschaftslehre für Technologie und Innovation
2
Business horizons
2
Corporate reputation review : an international journal
2
Economic research
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Galileo Computing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information systems research : ISR
2
Innovatives Markenmanagement
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
Internet economics
2
Journal of advertising research
2
Journal of business economics and management
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of internet commerce
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ECONIS (ZBW)
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1
Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites
Kulkarni, Vaibhavi
- In:
Global business review
20
(
2019
)
3
,
pp. 743-756
Persistent link: https://www.econbiz.de/10012036111
Saved in:
2
The role of social media communication : empirical study of online purchase intention of financial products
Jha, Bidyanand
- In:
Global business review
20
(
2019
)
6
,
pp. 1445-1461
Persistent link: https://www.econbiz.de/10012137808
Saved in:
3
Social media : communication strategies, engagement and future research directions
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
;
Goodman, Steve
- In:
International journal of wine business research : IJWBR
29
(
2017
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10011704087
Saved in:
4
Trust building in wine blogs : a content analysis
Doyle, James D.
;
Heslop, Louise A.
;
Ramirez, Alex
; …
- In:
International journal of wine business research : IJWBR
24
(
2012
)
3
,
pp. 196-218
Persistent link: https://www.econbiz.de/10009621098
Saved in:
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