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~isPartOf:"Global business review"
~isPartOf:"Journal of hospitality marketing & management"
~subject:"Customer satisfaction"
~subject:"Erfolgsfaktor"
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Customer satisfaction
Erfolgsfaktor
Brand management
75
Markenführung
75
Consumer behaviour
54
Konsumentenverhalten
54
Brand image
49
Markenimage
49
Beziehungsmarketing
31
Relationship marketing
31
Brand
30
Markenartikel
30
Kundenzufriedenheit
16
Hotel industry
14
Hotellerie
14
Brand loyalty
11
Dienstleistungsqualität
11
Service quality
11
Social Web
10
Social web
10
Advertising effects
9
India
9
Indien
9
Internet marketing
9
Markentreue
9
Online-Marketing
9
Werbewirkung
9
Emotion
8
Viral marketing
8
Virales Marketing
8
Confidence
7
Gastronomie
7
Restaurant industry
7
Vertrauen
7
brand loyalty
6
Advertising
5
Brand personality
5
Werbung
5
brand trust
5
Brand equity
4
Celebrity endorsement
4
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English
16
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Arun Kumar Tarofder
1
Bapat, Dhananjay
1
Beig, Faseeh Amin
1
Berenguer Contrí, Gloria
1
Bernal, Pedro Mir
1
Bilro, Ricardo Godinho
1
Choi, Hwansuk Chris
1
Chua, Bee-Lia
1
Fong, Lawrence Hoc Nang
1
Garraza, Teresa Sabada
1
González-Mansilla, Oscar Luis
1
Guerreiro, João Pedro Silva Martins
1
Gupta, Ashish
1
Han, Heesup
1
Haobin, Ye Ben
1
Herington, Carmel
1
Huang, Shuyue
1
Huiyue, Ye
1
Jalal Rajeh Hanaysha
1
Lee, Heng Wei
1
Lee, Hyong-june
1
Lee, Sanghyeop
1
Loureiro, Sandra Maria Correia
1
Merrilees, Bill
1
Momayez, Ayatollah
1
Morrison, Alastair M.
1
Mostafa Rasoolimanesh, S.
1
Naser Valaei
1
Nguyen, Hong Ngoc
1
Nika, Fayaz Ahmad
1
Nikhashemi, S. R.
1
Ong, Chuan Huat
1
Pech, Richard Jan
1
Peng, Li
1
Rahmani, Atousa Kamangar
1
Rasouli, Nasrin
1
Rather, Raouf Ahmad
1
SanMiguel, Patricia
1
Serra Cantallops, Antoni
1
Shen, Ye
1
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Global business review
Journal of hospitality marketing & management
Journal of retailing and consumer services
36
Journal of business research : JBR
30
The journal of brand management : an international journal
26
International journal of hospitality management
22
SpringerLink / Bücher
22
The journal of product & brand management
17
Journal of travel and tourism marketing
10
Services marketing quarterly
9
Asia Pacific journal of marketing and logistics
8
European journal of marketing : EJM
8
International journal of contemporary hospitality management
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Psychology & marketing
8
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
The journal of services marketing
7
International journal of internet marketing and advertising : IJIMA
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Cogent business & management
5
Inventi impact: retailing & consumer services
5
Journal of Islamic marketing
5
Marketing intelligence & planning
5
Nepalese journal of economics : a publication of Uniglobe College
5
Pakistan journal of commerce and social sciences
5
Research
5
The IUP journal of brand management : IJBRM
5
The journal of business & industrial marketing
5
Gabler Edition Wissenschaft
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Springer eBook Collection / Business and Economics
4
The international journal of bank marketing : IJBM
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
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ECONIS (ZBW)
16
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1
Who's asking? : social platform and research sponsors' identity biases in guests' hospitality experience-reviews : a case study of Spanish hotels
Woodside, Arch G.
;
Bernal, Pedro Mir
;
Garraza, Teresa Sabada
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10014511803
Saved in:
2
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
3
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
4
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
5
The impact of hotel servicescape on customer mindfulness and brand experience : the moderating role of length of stay
Haobin, Ye Ben
;
Huiyue, Ye
;
Peng, Li
;
Fong, Lawrence …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 592-610
Persistent link: https://www.econbiz.de/10012549287
Saved in:
6
Does brand love matter to casual restaurants? : a multi-group path analysis
Shen, Ye
;
Huang, Shuyue
;
Choi, Hwansuk Chris
;
Morrison, …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
Saved in:
7
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
8
Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Lee, …
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
Saved in:
9
Brand prestige and the mediating role of word of mouth in the fast food industry
Jalal Rajeh Hanaysha
;
Pech, Richard Jan
- In:
Global business review
19
(
2018
)
6
,
pp. 1494-1514
Persistent link: https://www.econbiz.de/10011982837
Saved in:
10
Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Saved in:
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